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Keep the

Cycle

Going

Let’s recycle
every can across Europe!

Hi! We Are
Every Can Counts

Our job is to help you recycle every drink can when you’re on-the-go and away from home.

Why? Because every recycled can helps preserve the Earth’s resources, creating a more sustainable future for everyone.

Cans are made of metal, which is endlessly recyclable. If we collect and recycle all the cans we use, then we create a perfect circle, with no wasted materials.

That’s why we’re working with people to recycle their cans wherever they are, whatever they’re doing.

Our vision is to collect and recycle EVERY drink can in Europe.

Together we can make a difference!

Learn More

Get involved

We do our thing in 19 countries across Europe and also in Brazil. We’ll be having fun somewhere near you. Click on a country name to see how you can take part.

Tour de France

BELGIUM

Etnosur Festival

SPAIN

Dogma Brewery

SERBIA

Womad Festival Las Palmas

SPAIN

River Party Nestorio

GREECE

Red Bull Feel the Wheel

CZECH REPUBLIC

My World Motorrad Grand Prix Von Österreich

AUSTRIA

MotoGp Misano

ITALY

Circular Week Warsaw

POLAND

Exit Festival

SERBIA

Electric Picnic

IRELAND

2000trees

UNITED KINGDOM

24 Heures du Mans

FRANCE

Our
Partners

We couldn’t make all these great things alone, so we teamed up with the cream of the crop to make it happen.

See all of them

The magic of
can recycling

Like other metals, aluminium is a permanent material: it can be recycled forever with no loss in quality. All cans are equally recyclable whatever their colour, size or shape.

Every time a can is recycled it saves energy and resources.

Here's how it all works
Drink Enjoy Recycle

News & Events

Don’t miss our latest updates from all over Europe

Regenerate & Recycle: Jede Dose zählt takes part in Calle Libre

 Regenerate & Recycle: Jede Dose zählt takes part in Calle Libre 2560 1707 Matina Zavoudaki

For the first time, Jede Dose zählt partnered with the Calle Libre street art festival where 38 international artists from 18 countries jointly designed an area on the theme of “Regeneration”. ©Jolly Schwarz / Calle…

More than 100 kg of drink cans were collected and recycled at the Prague Pride 2022

 More than 100 kg of drink cans were collected and recycled at the Prague Pride 2022 1903 570 Matina Zavoudaki

Prague’s Pride returned in full force this year and Každá plechovka se počítá joined forces with Coca-Cola to spread awareness about drink cans recycling and it was a big success since more than 100 kilos…

Kathe Kouti Metrai goes to Pozar Festival

 Kathe Kouti Metrai goes to Pozar Festival 1904 531 Matina Zavoudaki

10 (+2) Pozar Festival in Aridaia returned bigger and better and our initiative in Greece, Kathe Kouti Metrai, joined forces with AMSTEL beer and the Youth Association of Loutraki to encourage people to recycle their…

Every Can Counts activation at Prague Pride 2022

 Every Can Counts activation at Prague Pride 2022 1904 531 Matina Zavoudaki

What’s happening in Czechia this summer? The Každá plechovka se počítá team is currently busy preparing  our  programme’s activation for this year’s Prague Pride. The celebrations are taking place for a whole week, starting from August 8.…

Ready, Set, Recycle at the F1 Grand Prix in Hungary

 Ready, Set, Recycle at the F1 Grand Prix in Hungary 1904 531 Matina Zavoudaki

Partnering up with Hungaroring, the organizer of the F1 in Hungary,  Minden Doboz Visszajár started the drink can recycling race during the Grand Prix.Three days full of adrenaline, thousands of visitors and lots of activations,…

Chaque Canette Compte: Drink can recycling takes no days off this summer

 Chaque Canette Compte: Drink can recycling takes no days off this summer 1904 531 Matina Zavoudaki

From new brand partnerships and sampling campaigns to the ongoing French Recycling Tour, Chaque Canette Compte has kicked off this summer with engaging recycling activations.  Partnering up with Tourtel Twist and 1664, our team in…

More than 500K drink cans recycled during the first Can Theater Festival for Children

 More than 500K drink cans recycled during the first Can Theater Festival for Children 1904 531 Matina Zavoudaki

By combining the theater for children with ecology, the first “Can Theater Fest” was created and held in Novi Sad, Serbia, from July 24 to July 28 at the Eđšeg Cultural Station. The festival’s purpose…

Recycling with no limits in Austria: Wings for Life World Run, UCI Mountain Bike World Cup, Austrian MotoGP, Calle Libre Festival and counting!

 Recycling with no limits in Austria: Wings for Life World Run, UCI Mountain Bike World Cup, Austrian MotoGP, Calle Libre Festival and counting! 1904 531 Matina Zavoudaki

Everyone was excited about events finally coming back after two years of cancellation due to the pandemic. And of course, our team in Austria  was ready to kick off a sustainable season full of exciting…

Every Can Counts for the DN1 Value Center in Romania

 Every Can Counts for the DN1 Value Center in Romania 1903 570 Matina Zavoudaki

With the goal of increasing the recycling rate of aluminum cans in the country, our initiative in Romania encourages companies to promote recycling among employees. From restaurants to festivals, universities to shopping centres, offices and…

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Every Can Counts Europe.
Avenue de Tervueren 168, 1150
Woluwe-Saint-Pierre (Brussels), Belgium

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