Keep the

Cycle

Going

Let’s recycle
every can across Europe!

Hi! We Are
Every Can Counts

Our job is to help you recycle every drink can when you’re on-the-go and away from home.

Why? Because every recycled can helps preserve the Earth’s resources, creating a more sustainable future for everyone.

Cans are made of metal, which is endlessly recyclable. If we collect and recycle all the cans we use, then we create a perfect circle, with no wasted materials.

That’s why we’re working with people to recycle their cans wherever they are, whatever they’re doing.

Our vision is to collect and recycle EVERY drink can in Europe.

Together we can make a difference!

Learn More

Get involved

We do our thing in 19 countries across Europe, and we’ll be having fun somewhere near you. Click on a country name to see how you can take part.

BELGIUM (NL | FR)

Our
Partners

We couldn’t make all these great things alone, so we teamed up with the cream of the crop to make it happen.

See all of them

The magic of
can recycling

Like other metals, aluminium is a permanent material: it can be recycled forever with no loss in quality. All cans are equally recyclable whatever their colour, size or shape.

Every time a can is recycled it saves energy and resources.

Here's how it all works

News & Events

Don’t miss our latest updates from all over Europe

October 13, 2021

Every Can Counts partners with popular hard seltzer brand White Claw

Every Can Counts partners with popular hard seltzer brand White Claw https://everycancounts.eu/wp-content/uploads/2021/10/Untitled-10.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g October 13, 2021 October 13, 2021

We are really excited to announce the new brand partnership between Every Can Counts Ireland and UK with the global hard seltzer brand, White Claw, to help inspire and encourage drink can recycling. The partnership…

October 4, 2021

CANMAGEDON race at Red Bull Roof Ride in Katowice

CANMAGEDON race at Red Bull Roof Ride in Katowice https://everycancounts.eu/wp-content/uploads/2021/10/Untitled-3-1.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g October 4, 2021 October 4, 2021

The Red Bull Roof Ride was held for the first time in Poland and attracted thousands of visitors to the Spodek Arena in Katowice. As lots of beverages in cans were consumed there, Every Can…

September 30, 2021

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai https://everycancounts.eu/wp-content/uploads/2021/09/Screenshot-2021-08-03-at-16.46.36.png 2496 1406 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 30, 2021 October 6, 2021

&ΞANA (&AGAIN in Greek) is an energetic campaign that brings together selected Greek creatives with our local programme Kathe Kouti Metrai and the Every Can Counts mission to encourage people to recycle their drink cans…

September 28, 2021

Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative

Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative https://everycancounts.eu/wp-content/uploads/2021/09/Untitled-1-1.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 28, 2021 October 5, 2021

To achieve a truly circular economy and 100% can recycling throughout Europe, people and brands need to act in unison. It’s with great pleasure then that Ogni Lattina Vale, our programme in Italy, have partnered…

September 23, 2021

Can recycling on the fast lane in Austria

Can recycling on the fast lane in Austria https://everycancounts.eu/wp-content/uploads/2021/09/jededosezaehlt-05491-scaled.jpg 2560 1707 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 23, 2021 September 23, 2021

During the summer holidays, “Jede Dose zählt”, our team members in Austria, cooperated with Red Bull to contribute to more sustainable events and a more circular world, sports included! While the best cars and motorcycles…

September 22, 2021

Every Can Counts UK Celebrates Recycle Week 2021

Every Can Counts UK Celebrates Recycle Week 2021 https://everycancounts.eu/wp-content/uploads/2021/09/Untitled-1.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 22, 2021 September 22, 2021

Recycle Week 2021 takes place from 20th – 26th September in the UK, and Every Can Counts UK is celebrating by partnering with City of London Corporation to bring the iconic #EveryCanCounts Rainbow installation to…

September 19, 2021

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race https://everycancounts.eu/wp-content/uploads/2021/09/Untitled-2-2.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 19, 2021 September 28, 2021

Dubbed “the hardest 400 meters in life” , Red Bull’s extreme running race is not for the faint-hearted as it requires stamina and great technique. Taking place in Liberec and returning after two years, it’s…

September 14, 2021

Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival

Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival https://everycancounts.eu/wp-content/uploads/2021/09/Untitled-2.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 14, 2021 September 28, 2021

Every Can Counts celebrated the return to live music events in Ireland at the Irish International Ska & Reggae festival this September. Alongside Ball Corporation, Every Can Counts created the first ever ska inspired PixelCan.…

September 3, 2021

Mission Possible: Running a festival that produces zero waste

Mission Possible: Running a festival that produces zero waste https://everycancounts.eu/wp-content/uploads/2021/10/Untitled-.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g September 3, 2021 October 4, 2021

Have you ever wondered whether it’s possible to organise a waste-free festival when it comes to beverage packaging? That’s what Każda Puszka Cenna, -the Every Can Counts in Poland- managed to achieve during the Męskie…

August 30, 2021

Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow

Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow https://everycancounts.eu/wp-content/uploads/2021/10/Untitled-1.jpg 1920 1080 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g August 30, 2021 October 4, 2021

Every year, the International Green Film Festival in Krakow puts the spotlight on environmental protection, ecology, and ways to rationally manage the earth’s resources. Participants are able to enjoy dozens of films, workshops and engage…

August 23, 2021

Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów

Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów https://everycancounts.eu/wp-content/uploads/2021/10/CieszFanow-Festival_Cieszanow_19-21.08.21_PL_8-scaled.jpg 2560 1440 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g August 23, 2021 October 4, 2021

Każda Puszka Cenna the main ecopartner at the festival Another festival, another opportunity to inspire people to recycle more! Our team in Poland joined the popular Cieszfanów Festival bringing various goodies with them, such as…

July 29, 2021

Summer Recycling Tour: The new big challenge for Chaque Canette Compte

Summer Recycling Tour: The new big challenge for Chaque Canette Compte https://everycancounts.eu/wp-content/uploads/2021/07/IMG_5942-scaled-e1627632090269.jpg 2560 1280 adminEirini adminEirini https://secure.gravatar.com/avatar/11cf2da3c3ed76d329cebb6f227d9d28?s=96&d=mm&r=g July 29, 2021 July 30, 2021

After roaming the beaches of Ardèche as part of the first-ever Every Can Counts European Recycling Tour, the Chaque Canette Compte team is taking on a new challenge this summer, in collaboration with its partner…

Keep the

Cycle

Going

Let’s recycle every can across Europe!

Hi! We Are Every Can Counts

Together we can make a difference!

Get involved

BELGIUM (NL | FR)

Tour de France

Etnosur Festival

Dogma Brewery

Womad Festival Las Palmas

River Party Nestorio

Red Bull Feel the Wheel

My World Motorrad Grand Prix Von Österreich

MotoGp Misano

Circular Week Warsaw

Exit Festival

Electric Picnic

2000trees

24 Heures du Mans

Our Partners

The magic of can recycling