JOIN US

Keep the

Cycle

Going

Let’s recycle
every can across Europe!

Hi! We Are
Every Can Counts

Our job is to help you recycle every drink can when you’re on-the-go and away from home.

Why? Because every recycled can helps preserve the Earth’s resources, creating a more sustainable future for everyone.

Cans are made of metal, which is endlessly recyclable. If we collect and recycle all the cans we use, then we create a perfect circle, with no wasted materials.

That’s why we’re working with people to recycle their cans wherever they are, whatever they’re doing.

Our vision is to collect and recycle EVERY drink can in Europe.

Together we can make a difference!

Learn More

Get involved

We do our thing in 19 countries across Europe and also in Brazil. We’ll be having fun somewhere near you. Click on a country name to see how you can take part.

Tour de France

BELGIUM

Etnosur Festival

SPAIN

Dogma Brewery

SERBIA

Womad Festival Las Palmas

SPAIN

River Party Nestorio

GREECE

Red Bull Feel the Wheel

CZECH REPUBLIC

My World Motorrad Grand Prix Von Österreich

AUSTRIA

MotoGp Misano

ITALY

Circular Week Warsaw

POLAND

Exit Festival

SERBIA

Electric Picnic

IRELAND

2000trees

UNITED KINGDOM

24 Heures du Mans

FRANCE

Our
Partners

We couldn’t make all these great things alone, so we teamed up with the cream of the crop to make it happen.

See all of them

The magic of
can recycling

Like other metals, aluminium is a permanent material: it can be recycled forever with no loss in quality. All cans are equally recyclable whatever their colour, size or shape.

Every time a can is recycled it saves energy and resources.

Here's how it all works
Drink Enjoy Recycle

News & Events

Don’t miss our latest updates from all over Europe

Aluminium beverage can recycling remains at a high 76% in 2019

 Aluminium beverage can recycling remains at a high 76% in 2019 2560 1707 adminEirini

Increased consumption in 2019 led to a record number of 36.5 billion cans being recycled, or 488,000 tons of aluminium, saving 4 million tonnes CO2. A new report by Metal Packaging Europe and European Aluminium…

Brazil becomes the first country outside of Europe to join the Every Can Counts initiative

 Brazil becomes the first country outside of Europe to join the Every Can Counts initiative 1920 1080 adminEirini

With a recycling rate of over 95% for aluminium cans, Brazil will be an important partner of the Every Can Counts growing community After 12 years of inspiring people to recycle on the go and…

Cada Lata Cuenta invites us to reflect on responsible consumption at Christmas

 Cada Lata Cuenta invites us to reflect on responsible consumption at Christmas 2560 853 adminEirini

The Fuenlabrada City Council (Community of Madrid) and Cada Lata Cuenta have inaugurated two sustainable murals made with recycled beverage cans for the Christmas festivities.These two Pixelatas are created from 4000 recycled cans and establish…

A rainbow of hope during the COP26 summit

 A rainbow of hope during the COP26 summit 2560 1852 adminEirini

The #EveryCanCounts rainbow was presented in Glasgow for COP26 to remind people about the importance of recycling empty drink cans. The now iconic symbol of Every Can Counts, the rainbow archway, was prominently displayed in…

Every Can Counts partners with popular hard seltzer brand White Claw

 Every Can Counts partners with popular hard seltzer brand White Claw 1920 1080 adminEirini

We are really excited to announce the new brand partnership between Every Can Counts Ireland and UK with the global hard seltzer brand, White Claw, to help inspire and encourage drink can recycling. The partnership…

CANMAGEDON race at Red Bull Roof Ride in Katowice

 CANMAGEDON race at Red Bull Roof Ride in Katowice 1920 1080 adminEirini

The Red Bull Roof Ride was held for the first time in Poland and attracted thousands of visitors to the Spodek Arena in Katowice. As lots of beverages in cans were consumed there, Every Can…

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai

 &ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai 2496 1406 adminEirini

&ΞANA (&AGAIN in Greek) is an energetic campaign that brings together selected Greek creatives with our local programme Kathe Kouti Metrai and the Every Can Counts mission to encourage  people to recycle their drink cans…

Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative

 Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative 1920 1080 adminEirini

To achieve a truly circular economy and 100% can recycling throughout Europe, people and brands need to act in unison. It’s with great pleasure then that Ogni Lattina Vale, our programme in Italy, have partnered…

Can recycling on the fast lane in Austria

 Can recycling on the fast lane in Austria 2560 1707 adminEirini

During the summer holidays, “Jede Dose zählt”, our team members in Austria, cooperated with Red Bull to contribute to more sustainable events and a more circular world, sports included! While the best cars and motorcycles…

Every Can Counts UK Celebrates Recycle Week 2021

 Every Can Counts UK Celebrates Recycle Week 2021 1920 1080 adminEirini

Recycle Week 2021 takes place from 20th – 26th September in the UK, and Every Can Counts UK is celebrating by partnering with City of London Corporation to bring the iconic #EveryCanCounts Rainbow installation to…

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race

 Každá Plechovka Se Počítá takes part in Red Bull’s 400 race 1920 1080 adminEirini

Dubbed “the hardest 400 meters in life” , Red Bull’s extreme running race is not for the faint-hearted as it requires stamina and great technique. Taking place in Liberec and returning after two years, it’s…

Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival

 Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival 1920 1080 adminEirini

Every Can Counts celebrated the return to live music events in Ireland at the Irish International Ska & Reggae festival this September.  Alongside Ball Corporation, Every Can Counts created the first ever ska inspired PixelCan.…

Enter your
text here