Every Can Counts aims to enable and encourage more people to recycle the drinks cans they use outside the home; specifically in workplaces and at locations and on occasions when people are ‘on the go’.

The programme offers advice and practical support to organisations wishing to improve their recycling.Developed and funded by the beverage can manufacturing and recycling industry, there are now nine Every Can Counts programmes operating across Europe.

Every Can Counts demonstrates the metal packaging industry's commitment to invest in programmes to drive lasting, positive behaviour change and maximise recycling performance.

Find out more

Did you know?

There are over

15,000

Every Can Counts collection points across Europe

Read our 2016 Activity Report

Latest news

Every Can Counts at the Tour de France in Liège

July 2017

Last Sunday in Liège, Belgium, saw the launch of the Every Can Counts initiative in the BeNeLux region. With a large booth just a few meters away from the Tour de France finish line, the team welcomed...

The Recycle Race with Every Can Counts and Drops Cycling Team

April 2017

Recycling programme Every Can Counts and Drops Cycling Team are teaming up at major UK cycling races during the 2017 season to engage with the public about the importance of recycling drink cans.

Drops Cycling Team partners with Every Can Counts to raise awareness for recycling at De Ronde Van Vlaanderen

March 2017

Combining cycling and drinks can recycling never made so much sense! The British Drops Cycling Team will wave the flag of Every Can Counts at De Ronde Van Vlaanderen, the famous Belgian cycling race t...

All news

Where we operate

Find out more about the countries where Every Can Counts is currently operating.