Every Can Counts aims to enable and encourage more people to recycle the drinks cans they use outside the home; specifically in workplaces and at locations and on occasions when people are ‘on the go’.

The programme offers advice and practical support to organisations wishing to improve their recycling. Developed and funded by the beverage can manufacturing and recycling industry, there are now 12 Every Can Counts programmes operating in 14 European countries.

Every Can Counts demonstrates the metal packaging industry's commitment to invest in programmes to drive lasting, positive behaviour change and maximise recycling performance.

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Did you know?

There are over

15,000

Every Can Counts collection points across Europe

Read our 2016 Activity Report

Latest news

Congratulations to all the #ReCycler winners across Europe!

October 2017

Our #ReCycler competition on Facebook ended on October 2 and besides all the 13 national winners, the winner of the European competition, scoring more than 2000 points, is Camelia Lențoiu from Romania...

Every Can Counts at the Tour de France in Liège

July 2017

Last Sunday in Liège, Belgium, saw the launch of the Every Can Counts initiative in the BeNeLux region. With a large booth just a few meters away from the Tour de France finish line, the team welcomed...

The Recycle Race with Every Can Counts and Drops Cycling Team

April 2017

Recycling programme Every Can Counts and Drops Cycling Team are teaming up at major UK cycling races during the 2017 season to engage with the public about the importance of recycling drink cans.

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Where we operate

Find out more about the countries where Every Can Counts is currently operating.