When the streets of Cádiz and Santa Cruz de Tenerife fill with music, costumes and celebration, sustainability finds its place too. This year, our Spanish chapter Cada Lata Cuenta joined two of Spain’s most iconic carnivals to remind thousands of people that recycling can also be part of the party.
Through the campaign “Tu Lata al Amarillo”, the programme collaborated with local authorities to encourage responsible drink can recycling during the festivities in Cádiz and Tenerife.
This initiative aims to inspire people to recycle their aluminium cans and turn it into a daily habit. Because small actions, repeated at scale, can create real impact. Recycling aluminium consumes 95% less energy than producing a new can from raw materials.
In Cádiz, additional recycling points were installed at key locations, and our ambassadors promoted can recycling during popular events, such as the traditional Frito Gaditano.
Meanwhile in Tenerife, Cada Lata Cuenta’s teams moved through the crowds during major carnival parades with the iconic Every Can Counts backpacks, engaging directly with participants and helping them to recycle their cans on the go, and keep the streets cleaner as the celebrations unfolded.
By bringing recycling into these lively celebrations, Cada Lata Cuenta shows that even during the most festive moments, something as simple as throwing your drink can in the right bin, can make a meaningful environmental impact.
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