Our French chapter, Chaque Canette Compte this winter proved that the mission for infinite recycling knows no limits.
Launched in the summer of 2021, the French “Recycling Tour” has already visited nearly 200 tourist spots, raising awareness about recycling among thousands of vacationers.
This journey has covered everything from beaches in mainland France and Guadeloupe, to lakes, major cities in France, host cities of the Rugby World Cup, and finally, the Paris Olympic and Paralympic Games.
A true highlight was the team being invited to lend its expertise during the Olympic Torch Relay, ensuring the effective collection of cans — a significant honour for the programme.
Taking can recycling to the slopes
Building on this momentum, Chaque Canette Compte, France’s leading out-of-home recycling initiative, headed to the mountains to engage winter vacationers on waste sorting. From February 9 to March 4, 2026, our recycling ambassadors travelled through the largest ski resorts in the French Alps, wearing the signature Every Can Counts backpacks and encouraging recycling on the go.
The mission was to remind everyone that aluminium drink cans can be recycled infinitely, keeping the metal in the loop. Recycling them, saves 95% of the energy needed to produce new aluminium from raw materials, significantly reducing the environmental footprint.
The winter tour concluded with an immersive PixelCan installation at the foot of the slopes during the Val d’Arly Street Art Festival.
See the highlights: