About

Every Can

Counts

Our
Mission

Our mission is to inspire, encourage and empower people to recycle their drink cans wherever they are, with a focus on out-of-home drink can consumption and collection.

We:

  • Inspire people to change attitudes and behaviours around drinks can recycling.
  • Encourage everyone to recycle the cans they use outside the home.
  • Empower people to understand how they can make a difference.

Our Vision:
Getting to 100%

Cans are already the world’s most recycled drinks container, and recycling rates are much higher than for other types of containers.

In Europe the aluminium can recycling rate is 75% – not bad. But that’s still not good enough, and there’s no reason we can’t reach 100%.

In general the collection of cans through household rubbish is efficient – you put your can in the right bin and it’s taken away for recycling.

But when it comes to cans consumed on-the-go – at music festivals, sports events, or in public places – things are not nearly so great. It’s here that we can make a real difference.

That’s why we’re asking you to help us provide better ways to recycle on-the-go – and to have fun doing so.

We also need you to inspire festival and event organizers, drinks brands, city councils and others to make on-the-go recycling much easier.

Let’s make Every Can Count!

What
We Do

Have fun

Having a good time is the best way to get everyone energised. Our activities are based around doing good in a fun-loving, creative environment.

Get our hands dirty

Actions count, not words. We create new ideas and practical, enjoyable ways of collecting as many cans as possible.

Focus on impact

We’re not interested in making things slightly better – we want real impact. That means focusing on collecting every single can and reaching a 100% recycling rate.