Every Can Counts U.S. is a partnership between aluminum beverage can manufacturers and aluminum suppliers.
We’re passionate about the infinite recyclability of aluminum in beverage cans, and our mission is to inspire people to do the right thing with their empty cans by recycling them. We achieve this by communicating the benefits of recycling beverage cans and improving and promoting “on the go” can recycling.
Every Can Counts began life in the United Kingdom in 2009, and now has a presence in 21 countries across Europe, Brazil, and the United States. Since its founding, the European and Brazil chapters have signed up thousands of organizations to the program and inspired attendees at hundreds of events. But we’re always hungry for more.
The Can Manufacturers Institute started the Every Can Counts U.S. chapter in 2024 and is excited to utilize the terrific resource that have worked in Europe and Brazil.
This chapter was started as part of the can industry’s multi-pronged effort to reach its ambitious U.S. aluminum beverage can recycling rate targets.