Recycling Initiatives
Every Can Counts U.S. is bringing recycling to the heart of the action. From Mardi Gras parades to sporting events — plus festivals, concerts and celebrations nationwide — we team up with nonprofits and volunteers to make it easy to recycle aluminum beverage cans on the go. Together, we’re turning big moments into opportunities for lasting environmental impact.
Mardi Gras Recycle Dat!
This annual initiative supports a cleaner, greener Mardi Gras by providing recycling hubs along the parade route. Aluminum cans, glass, beads and more can be recycled through community partnerships and designated drop-off points.
National Links Trust Golf Partnership
Every Can Counts U.S. is teaming up with National Links Trust in Washington, D.C. to bring a self-sustaining recycling program to municipal golf courses. Proceeds from recycled aluminum will be reinvested in environmental projects at the course.
Intuit Dome Partnership
Through a partnership with Open Water and the Intuit Dome in L.A., we’ve launched a first-of-its-kind recycling cage at Intuit Dome’s Plaza to remind fans of the importance of choosing aluminum beverage cans and recycling them on the go.
More Initiatives
SweetWater 420 Fest, Atlanta, GA
60,000 cans and aluminum cups were collected for recycling during Atlanta’s three-day SweetWater 420 Fest. These cans were recycled and redeemed for scrap value, with proceeds donated to Habitat for Humanity.
World Pride Street Festival, Washington, D.C.
Approximately 1,000 cans were collected in the heart of our nation’s capital during the World Pride Street Festival in partnership with the Capital Pride Alliance.
Red Bull SailGP Race, New York City, NY
1,000 cans were collected with the Red Bull Italy SailGP Team, during a two-day sailing regatta around New York City’s Governors Island. The Mubadala New York Sail Grand Prix hosted more than a dozen Every Can Counts volunteers who collected used beverage cans with Every Can Counts backpacks.
iHeartRadio’s Bull Float Trip, Leasburg, MO
Over 13,000 aluminum beverage cans were collected for recycling during this two-day country music concert and river float. This event also debuted the Every Can Counts’ “amplifier” recycling cage used to collect used beverage cans on-site in partnership with MidAmerica Clean Future.
Indy Final Four, Indianapolis, IN
We spent the Final Four® weekend in Indy with Coca Cola Consolidated and Osprey Initiative hanging with basketball fans at the Fan Fest and making sure every empty aluminum beverage can counts. Together we recycled thousands of aluminum cans!
