Our Spanish chapter has officially taken to the beach, starting the recycling awareness season early in Las Palmas de Gran Canaria. As coastal activity increases, Cada Lata Cuenta is once again hitting the beaches of Spain to promote drink can recycling and encourage sustainable habits among visitors.
The programme brought its message to Las Canteras, one of the city’s most popular locations. Every Can Counts recycling ambassadors engaged with beachgoers to make recycling more visible and accessible. This activation, part of the “Tu Lata al Amarillo” (Your Can to the Yellow Bin) campaign, aimed to raise awareness of the importance of recycling in public spaces and remind visitors that small actions—like recycling a can—can have a big impact.
A previous survey conducted by Cada Lata Cuenta at Las Canteras shows that beachgoers already have a strong recycling mindset:
-89% of respondents know that drink cans should be placed in the yellow bin.
-80% of beachgoers say that they recycle them regularly while at the beach.
These figures highlight the importance of maintaining a presence on the ground to reinforce can recycling habits over time.
A simple act from each of us can drive significant change, as recycling aluminium saves 95% of the energy required to produce it from raw materials.
Pedro Quevedo, City Councillor for Ciudad de Mar, noted: “Information and awareness are key factors in our efforts for the sustainability of our beaches and the coast. The health of the oceans begins on the beaches, and for this, we need the collaboration of both citizens and visitors”.
Iris Mullor, Communication Manager for Cada Lata Cuenta, added: “The beaches of Las Palmas de Gran Canaria are a landmark for both citizens and tourists, and it is fundamental that we all contribute to their care. With this campaign, we want to reinforce the message that enjoying our surroundings also means protecting them, and that recycling is a key part of more sustainable tourism”.
Launching early in the season, allows Every Can Counts to establish the sustainable habits needed to keep the aluminium recycling loop going all summer long.
