Every Can Counts is a not-for-profit communications programme working to inspire, encourage and empower people to recycle their empty drink cans.
We’re passionate about the infinite recyclability of aluminium and our mission is to raise awareness about the importance of recycling drink cans in innovative and engaging ways.
Our work is funded by the drink can industry and the aluminium recycling industry. Click here to take a look at our list of funding partners.
Every Can Counts began life in the UK back in 2009 and launched in Ireland in 2012. We now have programmes in 19 countries across Europe. Visit www.everycancounts.eu to find out more about our activities in other countries.
We’re doing what we can to encourage people to recycle their empty cans – wherever they are, and whatever they’re doing.
We deliver engaging and inspirational communications that encourage people not only to recycle, but to think differently about the value of their empty drink can.
If you’d like to join us on our journey towards a 100% recycling rate for drink cans, then we’d love to hear from you.
Get in touch here, and let’s work together to make every can count!