Keep the cycle going

Ogni Latina Vale: A recycling alliance to protect the marine parks of Calabria 2048 1536 adminEirini

Ogni Latina Vale: A recycling alliance to protect the marine parks of Calabria

Our programme in Italy, launches an inspiring summer recycling campaign, supported by CIAL, Coca-Cola HBC Italia, and the Agency for the Regional Marine Parks of Calabria.…

Every Can Counts Benelux launches its first digital campaign to increase recycling awareness 2560 1340 adminEirini

Every Can Counts Benelux launches its first digital campaign to increase recycling awareness

Even though the aluminium can recycling rate is already high, both in Belgium (98%) and the Netherlands (82%)*, there’s always room for more people joining…

In Romania, summer weekends are for beaches…and recycling, thanks to the ExtravaCANza campaign 1920 1277 adminEirini

In Romania, summer weekends are for beaches…and recycling, thanks to the ExtravaCANza campaign

From Friday till Sunday for the entire July and August, the weekends are dedicated to ExtravaCANza and recycling! Guests of Mamaia, the most famous beach…

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can 1920 1282 adminEirini

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can

The first-ever ‘on the go’ recycling campaign by Every Can Counts ran simultaneously in 15 countries and creatively communicated the value of drink cans recycling…

European Recycling Tour 2021 2560 1706 adminEirini

European Recycling Tour 2021

World Environment Day 2021: Every Can Counts Launches European Recycling Tour An inspiring ‘on the go’ recycling campaign will run simultaneously in 15 countries and…

The Every Can Counts One Minute Brief 2560 1280 adminEirini

The Every Can Counts One Minute Brief

Our programme in the UK partnered up with One Minute Briefs, challenging Twitter users with the following design brief:  Create posters that highlight the infinite…

Smart can crushers help pave the way towards a circular economy in Belgrade 2560 1280 adminEirini

Smart can crushers help pave the way towards a circular economy in Belgrade

The citizens of Belgrade will find it even easier to recycle drink cans as the fifth smart can crusher is now proudly featured in the…

Every Can Counts and The Naked Collective join forces in Ireland 2560 1280 adminEirini

Every Can Counts and The Naked Collective join forces in Ireland

While Ireland has one of the highest rates of aluminium drink can recycling in Europe, with 89% of cans in the country being recycled or…

el-metal-nunca-muere
Metal Never Dies 2560 1280 adminEirini

Metal Never Dies

Heavy metal and aluminium, as a metal, have one thing in common: they never die. They can live forever without ever losing their unique properties.…

Influencer outreach: a vlog about can recycling reached more than 100,000 views in less than a month 2560 1280 adminEirini

Influencer outreach: a vlog about can recycling reached more than 100,000 views in less than a month

Každá plechovka se počíta, the Every Can Counts programme in Czechia cooperated with a popular influencer to create a fresh and impactful campaign about drink…