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Every Can Counts Now in UAE: Paving the Way to Full Aluminium Can Recycling

Every Can Counts Now in UAE: Paving the Way to Full Aluminium Can Recycling 1903 566 Matina Zavoudaki

The initiative launched at COP28 in Dubai is set to inspire behaviour change and help increase recycling rates towards a more circular future.

Every Can Counts, the leading awareness programme for drink can recycling, has officially launched its chapter in the United Arab Emirates. Introduced at COP28 in Dubai, this chapter is supported by Emirates Global Aluminium and aluminium can-makers Crown and Canpack, aiming to help boost the country’s recycling rates from just one-third to 100%.

From Just One-third to a Vision of 100% Recycling

The United Arab Emirates, now the third non-European nation after Brazil and the U.S.A  to join this behaviour change initiative, consumes over 660 million aluminium drink cans annually, with currently only a third being recycled. This is in stark contrast to the recycling rates of over 95% in leading countries. The arrival of Every Can Counts is timely and crucial,  not only because of the UAE’s current recycling rates but also because of the global challenge to tackle climate change by decarbonising the industry and truly reducing its environmental impact.

If disposed of correctly, drink cans recycle forever, saving up to 95% of energy and CO2 emissions compared to cans made from primary aluminium. Helping increase the nationwide recycling rate for drink cans would significantly reduce the 440 million cans that currently end up in landfills each year while drastically cutting down GHG emissions. 

But the successful recycling journey of a drink can is directly linked to consumer behaviour and their choice to place the used cans in the proper bin. The Every Can Counts mission is to inspire, encourage, and empower people to recycle their drink cans wherever they are while promoting aluminium’s unique qualities as a highly sustainable option for low-carbon beverage packaging.   

David Van Heuverswyn, Director Every Can Counts Global: “I am delighted that Every Can Counts has just been launched in the UAE thanks to a new partnership between the aluminium industry and local drink can producers. Our vision of empowering people to recycle their drink cans wherever they consume them can now spread to a new region. We are fully committed and ready to make a positive change in the UAE.”

A Global Call to Accelerate Aluminium Drink Can Circularity

In a united call at COP28, key global aluminium suppliers and recyclers, along with aluminium can makers and organisations, including Every Can Counts, pledged to boost the recycling rate of aluminium drink cans to 80% by 2030 and 100% by 2050. Despite over 70% of cans being recycled globally, more is needed to contribute to the 1.5-degree target. 

Expecting drink can consumption to climb from 420 billion in 2020 to 630 billion by 2030,  a 100% recycling rate by 2030 would save 60 million tonnes of greenhouse gas emissions annually. 

Achieving this requires a collective ‘can do’ attitude involving consumers, the education sector, drink brands, can makers, aluminium suppliers and recyclers, waste management companies, local authorities, governments and NGOs.

Abdulnasser Bin Kalban, Chief Executive Officer at EGA:  “Infinite recyclability is one of many reasons why aluminium is essential for developing a more sustainable society. Aluminium is already one of the world’s most recycled materials, but too much of this valuable material is still thrown away. Increasing recycling requires supportive government policies and the development of infrastructure. It also depends on individuals making the right decisions every day about how to dispose of items they no longer need. We are excited about the potential of Every Can Counts to improve aluminium beverage can recycling rates in the UAE.”

Bartlomiej Wojdylo, Sustainability Director Europe at CANPACK: “For CANPACK, sustainability is a core responsibility. Aluminium beverage cans are the most recycled packaging in the world, and we know from countries like Brazil that it is possible to collect and recycle all cans. We would like to see this fantastic performance replicated in other countries. By supporting Every Can Counts in UAE, we want to inspire consumers to recycle more.”

Sandrine Duquerroy-Delesalle, Director Sustainability & External Affairs at Crown: “We are excited to see the expansion of Every Can Counts to the UAE, after supporting it in other countries since its launch over a decade ago. Circularity is a key element of our sustainability, and we know we have the best package and material to keep delivering it. It is great to see the industry working all together to keep the cycle going.” 

Visualising Change: Art Meets #Actionism, Encouraging Recycling and Sustainability

Highlighting COP28’s theme of #Actionism to underline the importance of individual and collective efforts, Every Can Counts UAE made a striking statement with its #PixelCan installation, an art piece created from over 2000 aluminium drink cans. The artwork was displayed at the Sustainability Entrance and showed a young woman holding Planet Earth in her hands – a compelling symbol of how small, everyday actions such as recycling drink cans can have a big impact on environmental sustainability.

In addition to this visual statement, the programme featured its recycling ambassadors equipped with specially designed, QR-coded backpacks to track the quantities recycled throughout the event. The team actively encouraged visitors to recycle their cans on the spot while communicating the sustainable properties of aluminium as a packaging material.

European Can Recycling Programme Expands to the United States 

European Can Recycling Programme Expands to the United States  1904 568 Matina Zavoudaki

The new U.S. chapter joins 20 Every Can Counts chapters across Europe, the United Arab Emirates, and Brazil.

Every Can Counts, the leading awareness programme for drink can recycling, has announced the launch of its United States chapter, a significant addition that follows closely after its expansion into the United Arab Emirates during COP28 in Dubai. This new chapter enhances Every Can Counts’ position as the leading global initiative dedicated to raising awareness about the recycling of aluminium drink cans. With now 21 chapters worldwide, the programme’s shared mission is to inspire and empower people to recycle aluminium drink cans, especially when they are on the go and away from home.

Every Can Counts U.S. is a partnership between aluminium drink can manufacturers (Ardagh Metal Packaging, CANPACK, Crown Holdings and Envases) and aluminium suppliers (Constellium, Kaiser Aluminum, Novelis and Tri-Arrows Aluminum). These partners are passionate about encouraging people to do the right thing with their empty drink cans by recycling them.

The new chapter’s vision is to significantly increase the amount of aluminium drink cans collected and recycled in the United States with a focus on away-from-home drink can collection. These efforts are part of a multi-pronged strategy to make progress toward the ambitious U.S. aluminium drink can recycling rate targets set by Can Manufacturers Institute (CMI) aluminium drink can members. These targets include going from the current 45 percent U.S. aluminium drink can recycling rate to a 70 percent recycling rate by 2030.

Debuting with a Mardi Gras Recycling Initiative in New Orleans

To kick-start its away-from-home recycling efforts, Every Can Counts U.S. is joining the City of New Orleans and many local organisations in the Recycle Dat initiative to make the 2024 Mardi Gras parades more sustainable. This year’s initiative hopes to surpass the 1,475 pounds of drink cans (nearly 150,000 individual cans) recycled during the 2023 parade season from those collected along the parade route and those sold to a local metal recycling facility.

The initiative supports local efforts to increase the amount of recycled cans by adding Recycling Hubs and Can-Only Receptacles for the 2024 Mardi Gras parade season.  Moreover, volunteers will be equipped with the Every Can Counts recycling backpacks, where parade-goers can directly insert their drink cans for recycling. Every Can Counts U.S. will take all the collected empty drink cans to a central recycling facility that regularly purchases used drink cans while doubling the market rate payout up to the first $5,000 and giving the proceeds to three local charities.

Besides this collection along the parade route, Every Can Counts U.S. will encourage New Orleans community members to bring their used aluminium drink cans to the recycling facility to earn cash. Community members can either get a personal check for the value of their empty drink cans plus the doubling or have the money go to the three local charities. “We’re excited to use the innovative engagement tactics from Every Can Counts at a variety of venues to keep drink cans out of landfills; instead, the recycled drink will generate significant environmental and economic benefits over and over since METAL RECYCLES FOREVER.” said Scott Breen, CMI’s Senior Vice President of Sustainability.

 “I am delighted that Every Can Counts has just been launched in the U.S.A. thanks to a new partnership between the aluminium industry and local drink can producers. Our vision of empowering people to recycle their drink cans wherever they consume them can now spread to a new region. We are fully committed and ready to make a positive change in the U.S.A.” said David Van Heuverswyn, Director of Every Can Counts Global

While the chapter’s primary focus will be to partner with more organisers and venues to make recycling aluminium drink cans easier at festivals and events, it will also leverage social media to educate people about the benefits of recycling and inspire them to make more sustainable choices. To reward followers for recycling, Every Can Counts U.S. will launch an Instagram contest during Mardi Gras with daily giveaways of gift cards to a local New Orleans brewery and a grand prize $200 gift card to a local, sustainable-minded restaurant.

For the latest updates on upcoming events and news, follow Every Can Counts U.S. on Instagram and Facebook

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference 2048 942 Matina Zavoudaki

Promoting the endless potential of drink can recycling across 20 cities, the extraordinary event demonstrated that recycling can be both impactful and enjoyable.

Who said recycling is not fun? Embracing a commitment to a world that operates circularly, Every Can Counts launched the third edition of the International Recycling Tour. This upbeat campaign, designed to coincide with World Environment Day and advocate for sustainable living, ignited a sense of inspiration and environmental awareness among millions of individuals throughout Europe and Brazil, both on behalf the ground and online.

Over 120 recycling ambassadors, easily identifiable by their distinctive green backpacks, roamed bustling urban centres, lush parks, popular beaches, and renowned festivals, spreading the powerful message that “Drink Cans Recycle Forever.” Their presence captivated passersby, urging them to recycle their empty cans on the spot, as they invited one and all to embark on the magical journey of drink can recycling. 

From the vibrant Mediterranean destinations of Marseille, Seville, and Bari to the picturesque alleys of Kotor and the scenic banks of the Danube in Vienna and Prague, the spirited backpackers engaged with locals and tourists alike. Their mission: to raise awareness about the infinite possibilities of aluminium can recycling and help affect tangible change in our environment. This year, the initiative also partnered with popular festivals such as Pride Utrecht, Piknik Elektronik in Brussels, and the Mighty Hoopla Festival in London’s Brockwell Park. And then there were the interactive games, competitions and surveys, bringing a vibrant showcase of sustainability initiatives in a total of 20 cities across 16 countries: Austria, Belgium, Brazil, the Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, the Netherlands, Poland, Romania, Serbia, Spain, and the United Kingdom.

David Van Heuverswyn, Director of Every Can Counts Europe, warmly expressed this sentiment, stating, “A huge thank you to everyone across Europe and Brazil who participated in the International Recycling Tour 2023! Together, we turned recycling into an endless party while delivering a resounding message about the power of collective action in creating a truly circular economy. We keep working towards our vision to inspire behaviour change and help reach 100% can recycling. Let’s #KeepTheCycleGoing!”.

The Every Can Counts #PixelCan: Impressive Pop-Up Installations remind us that recycling is an art form in itself

At the heart of this inspiring initiative lies the award-winning #PixelCan, a testament to Every Can Counts’ innovation and creative spirit. Composed of around 2,000 drink cans meticulously arranged to form mesmerizing pixelated murals, these impressive works of art not only captivate viewers from afar but also showcase the infinite possibilities of aluminium recycling, reminding us of the beauty and potential of each and every can. Collaborating with talented local street artists, the participating countries presented unique mural themes inspired by the spirit of World Environment Day.

Partnerships with local authorities, popular drink brands and eco-conscious influencers helped generate extra attention for the cause, showcasing how easy it is to recycle empty cans and inviting people to share their own recycling stories under the hashtag #IRT2023. 

The campaign culminated with the release of a captivating highlight video showing the world that together we CAN make a difference while having fun! 

Full list of #IRT2023 locations: Athens, Bari, Brasilia, Brussels, Bucharest, Budapest, Budva, Dublin, Graz, Iasi, Kotor, London, Marseille, Seville, Prague, Utrecht, Vienna, Warsaw, Zemun and Zrenjanin.

Every Can Counts celebrates World Environment Day with International Recycling Tour 2023

Every Can Counts celebrates World Environment Day with International Recycling Tour 2023 2560 1707 Matina Zavoudaki

Recycling ambassadors donning backpacks and impressive drink can murals are set to transform, once again, public spaces into sustainability showcases across 16 countries.

In a resounding commitment to a more circular world, Every Can Counts, a leading recycling not-for-profit, is launching the third edition of the International Recycling Tour — an inspiring awareness campaign designed to celebrate World Environment Day and champion the cause of sustainable living.

Taking place on June 5th, with events extending throughout the preceding weekend, this impactful recycling initiative will unfold across 16 countries and encompass 18 locations spanning Europe and Brazil. From bustling metropolises to urban parks, vibrant beaches, and famous festivals, the tour’s dedicated ambassadors will embark on a mission to promote the message, “Drink cans recycle forever,” and encourage individuals to do their part in enabling a truly circular economy.

Their eye-catching backpacks, symbolising the campaign’s goal to inspire “on-the-go” recycling, will serve as beacons of environmental consciousness, capturing the attention of passersby while inviting them to recycle their empty cans on the spot.

The participating nations in this inspiring initiative include Austria, Belgium, Brazil, the Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, the Netherlands, Poland, Romania, Serbia, Spain, and the United Kingdom. “By coming together to celebrate World Environment Day and embracing the endless potential of aluminium recycling, we aim to inspire behaviour change and help reach 100% can recycling in Europe and beyond. That’s why we are inviting everyone—consumers, local authorities, brands, and event organisers—to join forces and find better ways to recycle on-the-go, while having fun doing so,” says David Van Heuverswyn, Director of Every Can Counts Europe. 

#PixelCan Pop-Up Installations Sending a Message for Environmental Mindfulness

Building on the success of its previous editions, this year’s International Recycling Tour introduces #PixelCan pop-up installations that will be featured in iconic locations from the banks of the Danube in Vienna and Budapest to Dun Laoghaire Pier in Dublin. Participating countries have teamed up with talented local street artists to create unique mural themes inspired by World Environment Day.  

The award-winning PixelCan is a signature Every Can Counts innovation, made of 2,000 drink cans, arranged to form stunning pixelated murals. These impressive works of art not only captivate viewers from a distance, but also serve as a symbol of the infinite possibilities of aluminium recycling.

Visitors to the installations are encouraged to share their own photos and videos of the #PixelCan on social media, using the hashtag #IRT2023. By doing so, they become part of the larger movement, spreading awareness about the tour and inspiring others to embrace sustainable practices.

Full List of Locations: 

Athens, Bari, Brasilia, Brussels, Bucharest, Budapest, Cluj-Napoca, Dublin, Graz, Kotor, London, Marseille, Seville, Prague, Utrecht, Vienna, Warsaw, and Zrenjanin.

#IRT2022: A recycling tour to unite the world!

#IRT2022: A recycling tour to unite the world! 1903 570 adminEirini

Launched on World Environment Day, the International Recycling Tour is an upbeat initiative by Every Can Counts that aims to communicate the importance of drink cans recycling in 17 countries and 24 cities.

Empowered by the successful results of last year’s ‘on the go’ recycling campaign, which reached over four million people across Europe, Every Can Counts kicked off an even more ambitious campaign this summer. 

Adding Brazil and Colombia to its roster of countries, the International Recycling Tour 2022 is an inspiring project that combines drink can recycling with environmental awareness and fun activities. With ambassadors carrying colourful recycling backpacks, the tour connected with thousands of people during World Environment Day, celebrating public spaces and inspiring people to put their drink cans in the right bin.

Volunteers for Every Can Counts were spotted in 24 cities in iconic locations such as the Eiffel Tower in Paris and Copacabana in Rio, and various vibrant and imaginative installations and activities left their mark on the public. There was something for everyone; from Serbia’s biggest picnic and swimming area Ada Ciganlija to the evergreen parks Portheimka in Prague and Vondelpark in Amsterdam, and from Bucharest’s Arch of Triumph to Florence, and to Crete’s sandy beaches, little spectacles greeted cheerful guests. The now famous Pixelcan became a showstopper in all the cities it appeared, with a notable appearance by a Jubilee-themed version in the UK. Also, on display in various places was the iconic #EveryCanCounts Rainbow, created from over 2,500 recycled cans, which became an instant Instagram hit. And then there were the interactive games and competitions, along with dancers, DJs and entertainers to add to the buzz.

The indispensable partnerships with local authorities, eco-conscious influencers and popular drink brands were a big part of the recycling activities, which will continue throughout summer in different locations where the Every Can Counts programme operates.

Watch the highlights 👇

But this is more than a recycling tour

A common concern highlighted by the citizens who interacted with the recycling ambassadors was the protection of the environment. And while recycling is very important, more things can be done to advance this goal. This was further demonstrated by a survey conducted in 14 European countries by the LUCID polling agency in association with Every Can Counts. The survey found that a staggering 9 out of 10 Europeans would like companies to improve the recyclability of their drink packaging. 

87% of Europeans think that companies should only use packaging that is infinitely recyclable

At the same time, while individual responsibility is very important, 87% of respondents said that companies should only use packaging that is infinitely recyclable, while 89% believe that companies should be held responsible for the packaging they select, and should only use fully recyclable packaging. Less than 7 out of 10 believe consumers should be held responsible for the packaging they buy. When asked about necessary initiatives to protect the environment, 69% of people prioritised reducing waste, 63% encouraging individuals to recycle more, followed by initiatives around reversing habitat loss, replacing fossil fuels with renewable energy and discouraging companies (through taxation or otherwise) from using products that damage the environment. 

But recycling is challenging, and consumers would like more support. Amongst the more than 12,800 people interviewed, only 52% always recycle their drink cans when at home, and recycling rates drop even further when out of the home, with only 33% of Europeans placing their drink cans in recycling bins when at work, and 30% when out and about. 

“Despite the challenges highlighted in our survey, the warm and passionate response that our recycling ambassadors encountered during our campaign gives us the optimism and the determination to make the International Recycling Tour bigger and better! In the meantime, let’s #KeepTheCycleGoing by always putting your empty drink cans in the right bin!” says David Van Heuverswyn, Director of Every Can Counts Europe.

See full report here.

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can 1920 1282 adminEirini

The first-ever ‘on the go’ recycling campaign by Every Can Counts ran simultaneously in 15 countries and creatively communicated the value of drink cans recycling to over 4 million people across Europe.

Spotted in more than 19 European locations on the same day, over a hundred Every Can Counts ambassadors with colourful recycling backpacks roamed evergreen parks and busy urban locations to raise awareness about the importance of circular economy and proper waste disposal. The European Recycling Tour 2021 was initiated on the 5th of June, World Environment Day, with a goal to celebrate public spaces and inspire people to put their drink cans in the right bin.

From the waterfronts of Ardèche in France and Pražská Náplavka in Prague, to the beaches of Siófok in Hungary and Alimos in Athens and iconic parks such as Madrid’s Rio, Vienna’s Prater and Amsterdam’s Vondelpark, the programme’s spirited backpackers conquered major corners of Europe. And then there were the interactive games, competitions and installations, including a gigantic heart-shaped recycling bin in the old town of Genoa and the absolute showstopper rainbow installation located in Piccadilly Gardens in Manchester; measuring four metres high and seven metres wide, and made out of more than 2,500 recycled drink cans, this arch highlighted the importance of recycling in the most spectacular way.

Partnerships with local authorities, eco-conscious influencers and popular drink brands, helped generate extra attention for the campaign which reached more than 4 million people, both in the field and online.

A tour that highlighted our common values about recycling

Social media fans had the chance to engage with a playful AR filter on Instagram and answer a short online survey regarding recycling habits. With over 8000 citizens completing the questionnaire across Europe, the results show that a staggering 96% of respondents believe that protecting the environment is fairly or very important. However, only 40% of the respondents recycle their drink cans when consumed on the go, while 60% say that more recycling bins in outdoor spaces would help them recycle more. When asked about the key criteria of sustainable packaging, the majority prioritised the following: “made from 100% recyclable material”, “infinitely recyclable”, and “can be produced and recycled inside Europe”.

60% of the respondents say that more recycling bins in outdoor spaces would help them recycle more.

“Aluminium drink cans meet all the requirements for sustainable packaging highlighted by the majority of respondents in our research, which is very encouraging. But it’s also clear that more work needs to be done from all sides when it comes to recycling on the go and putting our empties in the right bin for proper waste disposal and recycling”, says David Van Heuverswyn, Director of Every Can Counts Europe“. This visually impressive activation across Europe delivered a strong message about people acting in unison when it comes to achieving a truly circular economy, and if we are to reach our vision for 100% can recycling throughout Europe, we need all actors to do their part: the metal packaging industry, EPRs, local authorities, brands, as well as consumers”, he continues.

The European Recycling Tour 2021 took place in Austria, the Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, the Netherlands, Poland, Romania, Serbia, Slovenia, Spain, and the United Kingdom. Powered by the enthusiasm encountered during the campaign, each country is now busy with an ever-evolving calendar of similar activations planned across their regional offices. These ongoing awareness initiatives will become the groundwork for a new, annual pan-European activation. In the meantime, let’s #KeepTheCycleGoing by always putting your metal packaging in the right bin!

European Recycling Tour 2021

European Recycling Tour 2021 2560 1706 adminEirini

World Environment Day 2021: Every Can Counts Launches European Recycling Tour

An inspiring ‘on the go’ recycling campaign will run simultaneously in 15 countries and 19 locations across Europe to celebrate outdoor spaces and promote a more circular economy.

On the 5th of June, from lakes and city squares to parks and shopping streets, there will be a sight to behold all over Europe. Small teams with colourful backpacks will be buzzing around on a mission: to encourage people to keep public outdoor spaces clean and recycle their drink cans wherever they are.

Prompted by World Environment Day and a pandemic-induced increase in littering observed all over Europe, this initiative by Every Can Counts is a coordinated creative campaign taking place simultaneously in 15 countries and 19 locations. The backpackers participating in the European Recycling Tour 2021 will be seen in Austria, Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, Netherlands, Poland, Romania, Serbia, Slovenia, Spain, and the United Kingdom.

The first- ever can recycling tour in Europe!

While 2021 marks the first time this backpack campaign will run on a European scale, the concept behind it originates from 2017. What began as a local ‘on the go’ recycling and awareness activation will now serve as a platform to help amplify key messages and encourage small but important behavioural changes.

“Outdoor public spaces provided a much-needed escapism during the pandemic, and now is our turn to help protect them from an impending ‘littering pandemic’, a phenomenon we have sadly witnessed lately on a global scale. But World Environment Day is also a great opportunity to inspire people to put their empties in the right bin and invite them to be part of our vision for a 100% real aluminium drink can recycling. At the same time, the amount of energy saved by recycling (95%) corresponds to an equivalent saving in GHG emissions, making every can we recycle a key enabler for a truly circular economy”, says David Van Heuverswyn, Director of Every Can Counts Europe.

Buzzing backpackers on a mission to inspire and recycle drink cans across Europe

With outdoor public spaces becoming havens for relaxation, exercise, and escape during the pandemic, people have never been more aware of their important function. But when it comes to recycling in general, and “out of home” in particular, more work needs to be done. In a European poll conducted by Every Can Counts in 2020, while more than three-quarters of respondents said they always or often put their drinks packaging in the recycling bin when at home, only 48% recycle in outdoor locations. At the same time, 93% of Europeans would like to see more recycling bins on the streets, in public spaces, parks, beaches, or on trails.

The European Recycling Tour aims to remind people that keeping public outdoor spaces clean is a truly collaborative effort. Small everyday acts, like proper waste disposal, can help us all towards a more sustainable living and a healthier planet. 

The key message will be communicated playfully through various activities on the day, such as outdoor games, dance acts, and the now Instagram-famous rainbow of cans art installation. Each tour location will celebrate public spaces in a special way, with the backpackers roaming Amsterdam,  Ardèche, Athens, Belgrade, Brno, Bucharest, Budva, Dublin, Genoa, Kotor, Krakow, Ljubljana, Madrid, Manchester, Prague, Siófok, Thessaloniki, Vienna, and Wroclaw.

Always engaging in a socially distant way, they will encourage citizens to keep their surroundings clean and ask them to drop their used drink cans in their backpacks to make sure they will be recycled. People will also be offered to participate in short surveys with prizes and share their own recycling stories on social media channels with #EuropeanRecyclingTour2021.

Europeans Want More Recycling Bins in Public Spaces, Poll Shows

Europeans Want More Recycling Bins in Public Spaces, Poll Shows 2500 1669 JakubCZ

Europeans would like to see more recycling bins when they are out and about, according to a survey performed in 14 European countries by the LUCID polling agency in association with the Every Can Counts initiative that aims to raise awareness about the advantages of recycling aluminium drink cans.

These results come on the heels of news that 86% of people say that it’s more important than ever to recycle. However, it seems that the chief obstacle to higher recycling rates is a lack of infrastructure.

The poll showed that most respondents (93%) would like to see more recycling bins on the streets, in public spaces, parks, beaches, or on trails. That number inches up to 94% when people were asked about large events such as festivals or sporting events. Furthermore, a resounding 90% of people said that these events should only use recyclable packaging for drinks.

“Most respondents are ready to do more when it comes to sorting and recycling the drink cans they consume out of home, but proper recycling and collection solutions are often too scarce. Collecting and recycling drink cans could be made easier in a number of cases, it can even be fun just as our European initiative shows, but it certainly makes a lot of sense as aluminium cans are made from a fully circular and permanent material that makes them the most valuable and recycled drink packaging,” Every Can Counts Europe Director David Van Heuverswyn said.

People chiefly have problems recycling when out of the home as 83% of respondents said they always or often put their drinks packaging in the recycling bin when at home, but that number plummets to 54% in the workplace, and only 49% do so when out and about, while 48% recycle in outdoor locations like parks and beaches.

People Want to Recycle More, But Lack Information About the Process

Since 2009, Every Can Counts has worked to increase awareness about recycling aluminium drink cans with the vision of recycling 100% of the cans consumed in Europe. And although 74,5% of the drink cans were recycled in Europe in 2017, the poll showed two-thirds of respondents think the aluminium can recycling rate is under 50%. This paradox shows that there is still more work to do in terms of consumer knowledge. Awareness about aluminium’s circular properties is a similar case, with only 55% of respondents correctly identifying aluminium as an infinitely recyclable packaging material.

Moreover, when it comes to what happens to recyclables after leaving the home or office, where they are going to be recycled, what happens to the materials after recycling, and especially how much of  the waste gets actually recycled, respondents admitted they are not well informed and would like to know more.

Recyclability also plays an important role in consumer behaviour. Most respondents (54%) said they prefer to use drink cans because they are easily recyclable. This reason was also the strongest motivation when compared with others such as light packaging, easy to transport, open on the go, and easy storage. It’s thus not surprising that a total of 94% said companies should use packaging that is infinitely recyclable.

Finally, people expressed favourable views towards incentives to reducing the environmental footprint of drinks packaging such as a reward system for recycling, improved labelling information, better signage, and harmonised rules and sorting instructions at least at country level.

The survey polled a sample size of 13,793 people older than 16 balanced for age and gender in 14 countries (Belgium, Serbia, Austria, Hungary, Greece, Romania, Poland, Czech Republic, Ireland, Netherlands, United Kingdom, Spain, Italy, France) from August 5 to September 14, 2020.

To find out more about survey results, see:

ECC SURVEY RESULTS

ECC FULL REPORT SURVEY

COVID Pandemic Sparks Urgency as 86% Say More Needs to be Done for the Environment

COVID Pandemic Sparks Urgency as 86% Say More Needs to be Done for the Environment 2560 1709 JakubCZ

More than 90% of Europeans declare they would like to do more for recycling

A vast majority of Europeans said it is more important than ever to take care of our environment and recycle after COVID-19 while a staggering 91% said they would like to do more, according to a survey performed in fourteen European countries by the LUCID polling agency in association with the Every Can Counts initiative that aims to raise awareness about the advantages of recycling aluminium drink cans.

Many proclaimed the world would be different after the coronavirus pandemic, and the results of this poll are a sign that is coming true with a growing urgency about caring for the planet.

“The findings show there is a growing awareness about the need to recycle as much waste as possible, and the COVID-19 pandemic only accelerated that process. People realise how pressing this problem is and are willing to work towards establishing a true circular economy,” Every Can Counts Europe Director David Van Heuverswyn said.

Moreover, a total of 52% of respondents would not put the economy over the environment, despite the economic slowdown in the wake of the COVID-19 pandemic. Two out of three said recycling is an obligation for all and that there is an urgent need to tackle the problem. More than three quarters of respondents always or often recycle all types of materials while 76% of people often or always recycle their aluminium drink cans, the most recycled beverage packaging globally.

Since 2009, Every Can Counts has worked to increase awareness about recycling aluminium drink cans with the vision of recycling 100% of the cans consumed in Europe. In 2017, the drink can recycling rate stood at 74.5%, but the poll showed that 90% of respondents believe their country should recycle more if not all drink cans, and a full 4 out of 10 would like to see 100% of them getting recycled. 

The survey polled a sample size of 13,793 people older than 16 balanced for age and gender in 14 countries where Every Can Counts has a local initiative (Belgium, Serbia, Austria, Hungary, Greece, Romania, Poland, Czech Republic, Ireland, Netherlands, United Kingdom, Spain, Italy, France) from August 5 to September 14, 2020.

To find out more about survey results, see: ECC – REPORT – SURVEY

Every can counts

The ReSTART Campaign Encourages People to Change Their Habits

The ReSTART Campaign Encourages People to Change Their Habits 1444 964 Administrador

With large-scale events on hold for the near future, Every Can Counts encourages people to continue their recycling efforts at home with the Recycling Challenge, a viral initiative that has taken off in Spain and is now being launched across Europe. How can you take part? It’s easier than you think!

The Recycling Challenge wants to breathe life into a new beginning – because that’s how we see this difficult time and the challenges it brings. The Recycling Challenge provides people with a creative way to show off their coordination and innovative spirit while doing their part for the environment and recycling their cans. We know that every good intention needs a bit of a push to get started, ideally in a way that’s fun and cool, so we want to spotlight this drive.

Simply enough, Every Can Counts is challenging people to film themselves placing an aluminium drink can in a recycling bin in the most creative way possible. Does that sound easy? Think of your own creative way to get that can into the bin. If you’re lacking inspiration, check out Instagram, but there’s no limit to what you can create. All posts with the hashtag #RecyclingChallenge will be featured on Every Can Counts channels.

This is all part of the initiative’s ReSTART campaign that encourages people to change their habits in the wake of the COVID-19 pandemic. The initiative is separated into several parts that are the steps symbolizing working to a better future and combining all our individual efforts with the greater goal of a circular economy.

Individual Steps:

The #ReSTART manifesto: R (e) THINK – R (e) COVER – R (e) CYCLE – R (e) INVENT – R (e) START

These steps are represented using special creative motifs on the national Every Can Counts social media accounts. The #ReSTART campaign wants to make people think while showing that we can all take something positive from this special time. It’s just a matter of finding ways to our individual actions to reinvent ourselves as human beings. If we do that, we will wake up in a smarter, cleaner, and healthier world; a circular world.