On April 22nd, in collaboration with the city of Čáslav, our Czechian chapter, Každá plechovka se počítá, celebrated Earth Day with a remarkable focus on recycling and environmental education. Central to this celebration was the installation of the metal heart for collecting drink cans, prominently placed in the bustling Žižkov Square.
The initiative captured the community’s attention right away, and the metal heart was filled on its very first day. It was filled again the following day, highlighting the locals’ strong interest in recycling. The city of Čáslav has since taken responsibility for transporting the collected cans to a recycling centre, where they will be properly sorted and recycled.


This activation in Čáslav was part of a broader initiative to promote community engagement and sustainability. Alongside the can collection, the event featured various educational activities, including a project day for local school children focused on ecology and recycling. Three lime trees were planted to symbolise a more sustainable future, contributing to the city’s environmental growth.
The metal heart will remain in Čáslav until June 2nd, representing the town’s ongoing commitment to recycling and sustainable practices. Launching this meaningful collaboration with Čáslav, our team looks forward to expanding this initiative by partnering with other towns across the Czech Republic.