With large-scale events on hold for the near future, Every Can Counts encourages people to continue their recycling efforts at home with the Recycling Challenge, a viral initiative that has taken off in Spain and is now being launched across Europe. How can you take part? It’s easier than you think!
The Recycling Challenge wants to breathe life into a new beginning – because that’s how we see this difficult time and the challenges it brings. The Recycling Challenge provides people with a creative way to show off their coordination and innovative spirit while doing their part for the environment and recycling their cans. We know that every good intention needs a bit of a push to get started, ideally in a way that’s fun and cool, so we want to spotlight this drive.
Simply enough, Every Can Counts is challenging people to film themselves placing an aluminium drink can in a recycling bin in the most creative way possible. Does that sound easy? Think of your own creative way to get that can into the bin. If you’re lacking inspiration, check out Instagram, but there’s no limit to what you can create. All posts with the hashtag #RecyclingChallenge will be featured on Every Can Counts channels.
This is all part of the initiative’s ReSTART campaign that encourages people to change their habits in the wake of the COVID-19 pandemic. The initiative is separated into several parts that are the steps symbolizing working to a better future and combining all our individual efforts with the greater goal of a circular economy.
The #ReSTART manifesto: R (e) THINK – R (e) COVER – R (e) CYCLE – R (e) INVENT – R (e) START
These steps are represented using special creative motifs on the national Every Can Counts social media accounts. The #ReSTART campaign wants to make people think while showing that we can all take something positive from this special time. It’s just a matter of finding ways to our individual actions to reinvent ourselves as human beings. If we do that, we will wake up in a smarter, cleaner, and healthier world; a circular world.