Europe

#IRT2022: A recycling tour to unite the world!

#IRT2022: A recycling tour to unite the world! 1903 570 adminEirini

Launched on World Environment Day, the International Recycling Tour is an upbeat initiative by Every Can Counts that aims to communicate the importance of drink cans recycling in 17 countries and 24 cities.

Empowered by the successful results of last year’s ‘on the go’ recycling campaign, which reached over four million people across Europe, Every Can Counts kicked off an even more ambitious campaign this summer. 

Adding Brazil and Colombia to its roster of countries, the International Recycling Tour 2022 is an inspiring project that combines drink can recycling with environmental awareness and fun activities. With ambassadors carrying colourful recycling backpacks, the tour connected with thousands of people during World Environment Day, celebrating public spaces and inspiring people to put their drink cans in the right bin.

Volunteers for Every Can Counts were spotted in 24 cities in iconic locations such as the Eiffel Tower in Paris and Copacabana in Rio, and various vibrant and imaginative installations and activities left their mark on the public. There was something for everyone; from Serbia’s biggest picnic and swimming area Ada Ciganlija to the evergreen parks Portheimka in Prague and Vondelpark in Amsterdam, and from Bucharest’s Arch of Triumph to Florence, and to Crete’s sandy beaches, little spectacles greeted cheerful guests. The now famous Pixelcan became a showstopper in all the cities it appeared, with a notable appearance by a Jubilee-themed version in the UK. Also, on display in various places was the iconic #EveryCanCounts Rainbow, created from over 2,500 recycled cans, which became an instant Instagram hit. And then there were the interactive games and competitions, along with dancers, DJs and entertainers to add to the buzz.

The indispensable partnerships with local authorities, eco-conscious influencers and popular drink brands were a big part of the recycling activities, which will continue throughout summer in different locations where the Every Can Counts programme operates.

Watch the highlights 👇

But this is more than a recycling tour

A common concern highlighted by the citizens who interacted with the recycling ambassadors was the protection of the environment. And while recycling is very important, more things can be done to advance this goal. This was further demonstrated by a survey conducted in 14 European countries by the LUCID polling agency in association with Every Can Counts. The survey found that a staggering 9 out of 10 Europeans would like companies to improve the recyclability of their drink packaging. 

87% of Europeans think that companies should only use packaging that is infinitely recyclable

At the same time, while individual responsibility is very important, 87% of respondents said that companies should only use packaging that is infinitely recyclable, while 89% believe that companies should be held responsible for the packaging they select, and should only use fully recyclable packaging. Less than 7 out of 10 believe consumers should be held responsible for the packaging they buy. When asked about necessary initiatives to protect the environment, 69% of people prioritised reducing waste, 63% encouraging individuals to recycle more, followed by initiatives around reversing habitat loss, replacing fossil fuels with renewable energy and discouraging companies (through taxation or otherwise) from using products that damage the environment. 

But recycling is challenging, and consumers would like more support. Amongst the more than 12,800 people interviewed, only 52% always recycle their drink cans when at home, and recycling rates drop even further when out of the home, with only 33% of Europeans placing their drink cans in recycling bins when at work, and 30% when out and about. 

“Despite the challenges highlighted in our survey, the warm and passionate response that our recycling ambassadors encountered during our campaign gives us the optimism and the determination to make the International Recycling Tour bigger and better! In the meantime, let’s #KeepTheCycleGoing by always putting your empty drink cans in the right bin!” says David Van Heuverswyn, Director of Every Can Counts Europe.

See full report here.

Svaka limenka se računa Recreates Prehistoric Vinča Miniature Statue from Recycled Aluminium

Svaka limenka se računa Recreates Prehistoric Vinča Miniature Statue from Recycled Aluminium 1902 569 adminEirini

Every Can Counts in Serbia recreated the most famous Vinča miniature statue, known as “Vidovdanka”, using recycled aluminium and it’s now available in the souvenir shop of Belgrade’s National Museum!

The event took place on June 19th at the Republic Square in Belgrade as a part of our Serbian team’s campaign and it was supported by the recycling start-up Solagro and the national platform Serbia Creates, which also initiated the project to restore the archeological site Vinca Belo brdo.

Svaka limenka se računa along with a Vinča themed Pixelata, recycling bins and the programme’s recycling ambassadors were there to showcase live the remarkable process of melting aluminium and pouring it into molds to create new Vinča statuettes. Through the combination of Vinča’s “Vidovdanka”, which is the epitome of the aesthetic achievements of the Southeast European culture, and aluminium, that is a permanent material and infinitely recyclable, the event’s purpose was to raise awareness that recycling and sustainability are two of the main factors that drive the social and technological progress of our civilization.

It was in Vinča, 2.500 years before the construction of the great pyramids in Giza, that metalworking began for the first time in history. During this event, visitors had the chance to see how a few recycled aluminium cans can be used to create a miniature masterpiece that is based on the finest arts and crafts ever made by the Vinča culture.

‘’The Vinča statuette made of recycled aluminum cans symbolizes not only knowledge that has been passed down for generations and centuries, but also works as a reminder that we should continue on the same path as our ancestors, using new civilizational achievements, so we need to recycle ‘’ said Jelena Petljanski Kiš, Board Member of Every Can Counts Europe and added: “It is an exceptional honor for us to cooperate with the Vinca Belo brdo site, where the first traces of metal processing in the world were found. «Throughout history, metals have been melted down and turned into new objects. Today, cans, which are made of aluminum, can also be recycled. In Europe, 76% of cans are recycled, but we want to reach 100%.”

‘’The Vinca Belo Brdo site – one of the most significant examples of European and world cultural heritage – has been neglected for decades. At the initiative of the Prime Minister’s Office and the National Platform Serbia Creates, the revitalization of this site was declared the Capital Project of the Government of the Republic of Serbia, thus taking the first step not only in preserving but also presenting the treasure only 20 kilometers from downtown Belgrade. As a center of Neolithic sites throughout Serbia, this is a symbol of unity, creativity and innovation that the people of Vinča left us as a legacy,” said Bojana Višekruna, advisor to the Prime Minister of Serbia for creative industries and science.

World Environment Day 2022: Every Can Counts launches International Recycling Tour and releases new research on recycling habits

World Environment Day 2022: Every Can Counts launches International Recycling Tour and releases new research on recycling habits 1903 571 Matina Zavoudaki

Following last year’s successful recycling tour, Every Can Counts is doubling down on its efforts with an inspiring awareness campaign that goes beyond the borders of Europe. At the same time, it releases interesting findings from its new research into people’s behaviours on recycling.

For the second year in a row, the “on the go” recycling campaign of Every Can Counts returns, bigger and better! If there was one core message from the Recycling Tour 2021, it’s this: People care about the environment more than ever and want to more actively participate in recycling. Last year’s inspiring, positive embrace of the programme’s recycling ambassadors empowered Every Can Counts to double down on this year’s efforts and expand its activities beyond the European borders. Therefore, for World Environment Day 2022, the tour proudly adds Brazil and Colombia, in a dynamic bid to spread the message about a more circular economy in Latin America as well.

The International Recycling Tour’s goal is to remind people that keeping public outdoor spaces clean is a collaborative effort. Small everyday acts, like proper waste disposal, can help us all towards a more sustainable living and a healthier planet. With this in mind, more than 100 recycling ambassadors will roam parks, cities, and beaches, donning their vibrant backpacks in the following countries: Austria, Brazil, Colombia, Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, Netherlands, Poland, Romania, Serbia, Slovenia, Spain, and the United Kingdom. Their mission? To encourage people to keep public outdoor spaces clean and recycle their drink cans wherever they are.

In addition to outdoor games, dance acts, and online competitions, people in several locations will have the opportunity to admire the head-turning Pixelata, a trademark installation of the programme that fuses art, environmental awareness, and guest participation. Empty drink cans are used to form pixelated images in large format, creating impressive murals to be admired from afar, while communicating innovatively key recycling messages. Another popular Instagram backdrop is the iconic #EveryCanCounts Rainbow, an installation made of 2,500 recycled drink cans.

“This very special day dedicated to the environment offers two unique opportunities for us. One is to hold, for the second year in a row, our “on the go” drink can recycling campaign in more than 20 locations at the same time. And the second is to communicate the insightful findings of our study on recycling habits and attitudes in Europe”, says Vital Beauvois, Chairman of Every Can Counts.

New survey: 9 in 10 Europeans want companies to improve the recyclability of their drink packaging

A vast majority of Europeans said protecting the environment and recycling is important but not enough is being done to address the current environmental challenges, according to a survey performed in 14 European countries by the LUCID polling agency in association with the Every Can Counts initiative, in view of World Environment Day 2022.

The survey reveals that European citizens want more to be done to protect the environment (91%) and although there is a sense of individual responsibility, the onus is first and foremost on companies to improve the recyclability of their packaging. 87% of respondents said that companies should only use packaging that is infinitely recyclable, while 89% agree that companies should be held responsible for the packaging they select, and should only use fully recyclable packaging. Comparatively, less than 7 out of 10 believe consumers should be held responsible for the packaging they buy. 

When asked about necessary initiatives to protect the environment, 69% of people prioritised reducing waste, 63% encouraging individuals to recycle more, followed by initiatives around reversing habitat loss, replacing fossil fuel with renewable energy and discouraging companies  (through taxation or otherwise) from using products that damage the environment. Reducing air travel, along with meat and dairy consumption appear necessary to less than a third of respondents.

Recycling is challenging; consumers would like more support

Amongst the more than 12,800 people interviewed, just 52% always recycle their drink cans when at home. Recycling rates drop dramatically when out of the home, with only 33% of Europeans placing their drink cans in recycling bins when at work, and 30% when out and about.

It thus comes as no surprise that respondents call for better recycling infrastructure, as 52% would like more recycling bins in public areas and 50% favour implementing deposit return schemes. To support recycling efforts, 53% of citizens want their countries to only use fully recyclable packaging.

These findings are complemented by public perception of sustainable packaging. For the majority of consumers (60%), a sustainable packaging is made from 100% recycled materials, while about half say it’s infinitely recyclable. However, the insights also reveal a lack of consumer knowledge as only 19% say “small and light to transport” make a packaging sustainable.  “Lightweight and low-volume reduces energy used for transport and storage, thereby reducing the environmental footprint of drink packaging. Because they’re light and infinitely recyclable, drink cans are one of the most energy-efficient materials to recycle,” explains David Van Heuverswyn, Director of Every Can Counts Europe.

“Drink cans recycle forever. This is the main message of our tour and the reason why we are working to inspire behaviour change and help reach 100% can recycling in Europe and beyond. This ambitious target can only be reached if consumers, brands, event organisers and local communities join forces to recycle every drink can and build together a more sustainable planet.” he says.

See here the full report of the survey.

Kathe Kouti Metrai X Costas Spathis: Recycling Done Differently

Kathe Kouti Metrai X Costas Spathis: Recycling Done Differently 2560 768 adminEirini

The popular Greek artist emphasises the importance of recycling through a new photography awareness campaign in partnership with Kathe Kouti Metrai, the Every Can Counts programme in Greece.

Photographs by architect Costas Spathis, often inspired by nature and Greece, travel across the globe. His unique outlook on the world, which is both abstract and totally symmetrical, has earned him 360.000 followers on Instagram, while his images convey different messages through his dynamic ‘less is more’ philosophy. It is this unique outlook and his love of nature that encouraged our initiative in Greece to appoint him as artistic director of its new public awareness campaign on the benefits of aluminium can recycling and circular economy. 

When asked about the campaign, Spathis stated: “Through the art of photography and generally through my work, I try to make people more conscious of the environment; I try to promote the grandeur of nature and highlight the value of recycling. Through this collaboration, I aim to emphasise the unique properties of aluminium as a sustainable packaging material, as well as the significant efforts being made by Kathe Kouti Metrai. As part of this campaign, I am creating messages by stressing the relationship between man and can, and using shapes and compositions featuring aluminium drink cans”.

Aluminium is a valuable material that does not belong in the general waste bin. It can enjoy endless life cycles and take on thousands of forms. Aluminium cans are recycled far more frequently than any other packaging worldwide, thus saving 95% energy compared to their primary production. Their recycling also contributes to an equivalent reduction in CO2  emissions, which are responsible for the greenhouse effect. The perpetual life cycle of aluminium drink cans is what inspired Spathis, since aluminium can be recycled while still maintaining its quality. His images remind people to throw their empty cans in the right bin, thus embracing circular economy and r contributing  to a more sustainable future for the planet.

Recycling out of home: We can do better

Even though recycling is now a way of life in most households, recycling out of home has not yet found the place it deserves in people’s conscience. In Greece, the average rate of aluminium can recycling is 55%, which makes the programme’s presence in the country even more important, since its goal is to inform and encourage  people  to recycle every soft drink, beer or water can, wherever they are. According to Eirini Topouzidou, the Every Can Counts programme manager in Greece, “every can that finds its way into the right bin saves energy and natural resources, and brings us one step closer to a sustainable way of life. Spathis’ photographs manage to get this message across in the best way possible, and also express the philosophy of our programme, which is always in search of creative ways to inspire people to change their habits and view recycling in a different light”.

The awareness campaign was well received by the greek media and was featured in popular websites and magazines.

Every Can Counts in Guadeloupe: The first-ever can recycling activation in Overseas France is completed

Every Can Counts in Guadeloupe: The first-ever can recycling activation in Overseas France is completed 1902 571 adminEirini

By visiting more than 25 beaches, walking 260 km of shoreline, placing 79 Every Can Counts recycling bins in bars and restaurants, reaching 5.585 people and collecting 2.550 aluminium cans, Chaque Canette Compte completed the first stop of the summer tour in Guadeloupe and the first-ever can recycling activation in Overseas France.

For one week, from April 15 to April 24, our French team with the support of CITEO, was roaming the most popular beaches of Guadeloupe on one mission: to raise awareness about the importance of proper waste disposal in public spaces and collect as many drink cans as possible.

Equipped with colorful backpacks and a new generation of rolling baskets for collection, the Every Can Counts recycling ambassadors were interacting with the vacationers spreading the message of the infinite recyclability of aluminium while helping them recycle their empties on the spot.

This exotic recycling tour was well received by media outlets and inspired local non-governmental organizations to plan long term actions about the environmental protection of the island, with Chaque Canette Compte and CITEO supporting them at every step of the way.

Every Can Counts for RIO 2022 Carnival!

Every Can Counts for RIO 2022 Carnival! 1772 1181 adminEirini

One of the greatest shows on earth in the marvelous city of Rio is taking place from April 20 to April 30 this year. From samba dances to parades and glittering costumes, the biggest carnival in the world is a lifetime experience that attracts millions of people from around the globe. And when it comes to getting our hands dirty and keeping the cycle going at major events, we can’t say no! Cada Lata Conta, our team in Brazil will be there! 

Starting a new partnership with the Association of Collectors of Jardim Gramacho (ACAMJG) and the Independent League of Samba Schools of Rio de Janeiro (LIESA), Cada Lata Conta will be at the Rio 2022 Carnival as a part of a remarkable project to ensure every drink can is separately collected and recycled. A team of 60 recycling ambassadors, ”catadores”, equipped with the Every Can Counts backpacks will raise awareness about the benefits of recycling and encourage more people to recycle their empties while having fun at the carnival. 

Using flags, totems and biodegradable bags, Cada Lata Conta’s goal is simple: to collect and sort 100% of the consumed beverage cans as well as to educate people about the importance of recycling, sustainability and proper waste disposal. This major activation will take place during the carnival’s parade days in Sambódromo da Marquês da Sapucaí, a parade area specifically built for the Rio carnival.

Every Can Counts Romania: The Recycling Gate appears at the Bicycle Salon in Bucharest

Every Can Counts Romania: The Recycling Gate appears at the Bicycle Salon in Bucharest 2157 1440 adminEirini

From April 1st to April 3rd, Every Can Counts Romania joined forces with Bicycle Salon in Bucharest. While at the biggest exhibition that is dedicated to cycling enthusiasts, our team launched an open invitation to inspire more people to recycle their drink cans and spread the message about the infinite life cycle of aluminium.

But that wasn’t all! The total amount  from  the cans collected was donated to the ‘’Red Cross’’ for refugee relief campaigns. To boost the recycling efforts during the three-day event, Every Can Counts Romania launched numerous social media campaigns encouraging people to collect as many aluminum cans as possible prior to the event and bring them to the Every Can Counts Recycling Gate, an installation made out of aluminum cans in the form of a gate. This installation was used as a mobile collecting point. The Recycling Gate is a replica of the artwork ‘’The Gate of the Kiss’’ of the world renowned Romanian sculptor Constantin Brancuși, the most important sculptor of the 20th century, and is part of an ensemble of three sculptures. The other two  are  ‘’The Endless Column’’ and ‘’The Table’’. 

Visitors were also invited to join the CAN GAMES! By arranging the cubes and finding the right solution, participants had the chance to win prizes on the spot. Also, the eye-catching Every Can Counts recycling bicycles were at the spotlight of the event, keeping people in shape while also giving them the opportunity to help the environment through fun activities. Participants who were able to compress at least 50 cans won prizes on the spot. Every Can Counts volunteers were also there, equipped with colorful backpacks on one mission: to ensure the separate collection of every aluminum can.

The Bicycle Salon, the yearly outdoor event, was hosted by the largest mall in Eastern Europe, Baneasa Shopping City parking lot.

“Your Can, Your Donation’’ recycling campaign supports children in need

“Your Can, Your Donation’’ recycling campaign supports children in need 1904 573 adminEirini

 34 return vending machines have been installed in SPAR stores in Hungary to recycle for charity

From  March 31, Minden Doboz Visszajár, the Every Can Counts initiative in Hungary, launched a recycling campaign that invites people to return their drink cans to the reverse vending machine and give to a good cause.

In partnership with SPAR Hungary, the second largest retail company in the country,  the “Your Can, your Donation” campaign gives recyclers the unique opportunity to turn their drink cans into tangible support: help “Magyar Máltai Szeretetszolgálat” (Hungarian Maltese Charity Service) to organize summer camps for children with disabilities and vulnerable families. Shoppers in 34 SPAR stores now have the option to select “Magyar Máltai Szeretetszolgálat”  as the donation recipient for their drink can deposit refund and make a real difference:  by donating their drink can, they are stopping it from going into the environment, but also having great benefits for their community.

The launch campaign was promoted by popular Hungarian influencers who not only recycled their cans at the reverse vending machines but also encouraged their audience to be part of the initiative. More than 1.000 drink cans per day were collected during the first week, and the numbers grow fast as this simple concept makes recycling attractive to consumers, benefits the environment, and gives back to society. 

Svaka limenka se računa partners with 2HOT4STAGE FEST 2022

Svaka limenka se računa partners with 2HOT4STAGE FEST 2022 2560 1920 adminEirini

Svaka limenka se računa partnered with 2HOT4STAGE FEST 2022, the biggest Hip Hop festival in Serbia to celebrate the hip hop culture and encourage everyone taking part in the event to recycle their empty cans. The festival took place from 25 to 27 March and attracted artists of various profiles: hip hop dancers, music performers, producers, talented designers, and graffiti artists.

The Every Can Counts Pixelata, created from over 2,000 recycled cans, received a special welcome both from the artists and the visitors, while a team of recycling ambassadors with colorful backpacks were in action for four days collecting cans and spreading the recycling message. Moreover, the audience was invited to take part in the “Recycle – Profit” competition: the first 100 visitors had the chance to get a special discount on their festival ticket for the whole day,  if they brought four empty drink cans upon entrance. 

2HOT4STAGE FEST is the most popular Hip – hop event in Serbia, and this year it brought together artists from across Europe. In addition to local performers, guests from Austria, Bulgaria, Croatia, France, Ukraine, Slovenia, Italy and Russia were in Belgrade.

An exotic Recycling Tour: Chaque Canette Compte to recycle every can in Guadeloupe

An exotic Recycling Tour: Chaque Canette Compte to recycle every can in Guadeloupe 1904 573 adminEirini

Chaque Canette Compte is launching its Recycling Tour for the second consecutive year. This time, the recycling ambassadors of our programme will not only carry out a real Tour de France by visiting popular beaches during summer but are also travelling to Guadeloupe for the first-ever can recycling activation in Overseas France. 

Supported by Citeo, the Chaque Canette Compte team will literally criss-cross the busiest beaches of Guadeloupe during the Easter holidays, from April the 15th to 24th. Equipped with the ECC signature backpacks and a new generation of rolling-baskets for collection, painted in the colours of the programme, the teams will surely be spotted by the bathers! What is their mission? To collect as many drink cans as possible, while raising awareness among vacationers about the infinite recyclability of aluminium.

Drink cans are highly consumed by the local population and visitors during this season and this makes it a great opportunity to educate consumers about the right ways of sorting and drink can recycling, through incentives and participatory collection. More than 4.8 billion cans are consumed in France each year. Chaque Canette Compte already covers all of metropolitan France with 66 local collecting partners which recycle cans in 8.500 OOH places, and now aims to help “close the loop” of recycling in the overseas regions where recycling awareness is a top priority.