Even though the aluminium can recycling rate is already high, both in Belgium (98%) and the Netherlands (82%)*, there’s always room for more people joining and #KeeptheCycleGoing.
This summer, Every Can Counts Benelux launched its first digital campaign that focuses on three main facts about can recycling and showcases the qualities of aluminium drink cans. Various polls and playful messages ran on Instagram and Instagram Stories in Dutch and French, engaging creatively with people, and using “Follow” ECC Benelux as the campaign’s main call to action.
The result? Although the campaign is still in motion, there’s already been a 100% growth in the number of followers on the Instagram account of Every Can Counts Benelux!
*Source: European Aluminium and Metal Packaging Europe, 2018