From Friday till Sunday for the entire July and August, the weekends are dedicated to ExtravaCANza and recycling! Guests of Mamaia, the most famous beach resort in Romania, are prompted to place their empty drink cans, regardless of their shape, size or colour, in the reverse vending machine installed by Every Can Counts Romania on the seaside. In exchange for every five cans deposited into the machine, participants will receive a free drink in a can, as well as a voucher that allows them to enter a contest with various prizes.
The ExtravaCANza campaign has the support of special partners like Coca-Cola, Bergenbier, Penny Romania, GreenPoint Management, Can Pack Recycling, Vimetco Alro, and is now considered part of the Romanian coast’s summer rituals.
The goal of this initiative is to provide guests with the necessary support to recycle their drink cans, given that 69% of Romanians believe that there are not enough recycling bins in their country, according to a European poll conducted by Every Can Counts in 2020.