Europe

During Can Art & Design Festival, art enthusiasts from all over Romania are given the chance to give new shape, form and, eventually, life to aluminium cans. 

The 2021 edition presented 85 artistic creations, all in the form of paintings, while the six most popular artworks were rewarded with prizes between 500 and 1000 Euros. They are now the subject of exhibitions organised in cities like Pitesti, Cluj-Napoca, Baia Mare, and Constanta until the end of August.

This creative initiative is a project of Every Can Counts Romania, reaching now its eighth edition, which was by far the most important in terms of the number of entries and the quality of artistic creations. The purpose of this exhibition is to highlight not only the importance of aluminium as a recyclable material but also the artists’ vision of the world and of the environment. Among the winning artworks was the painting “Symbiosis of Generations”, by Maria Petrariu, which combines the portraits of two representative personalities in the fight for environmental protection and sustainability: Sir David Attenborough and the environmental activist Greta Thunberg.
The exhibition is organized in partnership with VIVO!, a chain of shopping malls in Romania, and brings together 15 of the most appreciated artworks of the contest, helping Every Can Counts to inspire and increase awareness about the importance of cans.

Every Can Counts UK joined forces with Silverstone race circuit to encourage people to recycle their empty drink cans at this year’s British Grand Prix.

With a crowd of over 140,000 fans in attendance at the race on Sunday Jul 18, and 350,000 in attendance across the weekend, the 2021 British Grand Prix became the largest event to take place in the UK since the start of the coronavirus pandemic.

And with 30-degree heat over the weekend, there was no shortage of cans being enjoyed around the circuit. We knew we were in the right place to make a real difference!

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Our partnership with Silverstone brought two head-turning can recycling installations to the event: our famous #EveryCanCounts Rainbow installation and brand new SILVERSTONE can recycling cages. Both installations were hugely popular photo opportunities, providing race fans with a lasting memory of their British Grand Prix experience while also keeping recycling front of mind.

While the cars were racing around the track, we also had a team of recycling ambassadors doing laps of their own around the venue. Our team conducted recycling surveys and spread the word about the benefits of recycling drink cans, while their can recycling backpacks made it easier for attendees to recycle around the circuit.

We’d like to think our messaging impacted Sebastian Vettel over the weekend, who stuck around after the Grand Prix to take part in a litter pick. Any cans collected during the pick were separated at a sorting facility and then recycled. Vettel commented: “I think it is important that we all respect the environment and don’t rely on other people to clear up after us. We have to start somewhere and each one of us can make a difference now.” Well said Seb – we couldn’t agree more!

Our ‘CAN do’ attitude clearly rubbed off on reigning champion Lewis Hamilton too, who took a crowd-pleasing home victory in Sunday’s race which only enhanced the electric atmosphere around the circuit.

We really enjoyed our first ever British Grand Prix and want to thank everyone who recycled their cans with us over the weekend. Aluminium recycles forever, so who knows – maybe those recycled cans will end up as part of a racing car doing laps around Silverstone one day! 

Want to find out more about Every Can Counts UK? Get in touch with our team here.

Standing tall at four meters high, a colorful symbol of hope is greeting the visitors of the 2021 edition of the Giffoni Film Festival.

Located in the number one children’s film festival in the world, the Giffoni Film Festival taking place from the 21^st of July until the 31^st, this giant rainbow made from recycled drink cans is a sight to behold. 

Imposing and bright, at four meters high, this impressive installation is presented at the festival by Ogni Lattina Vale (Every Can Counts in Italy) and  CIAL, the Italian Consortium for the Recycling of Aluminium in collaboration with Coca-Cola HBC Italia. The colorful sculpture is made using 3,000 aluminium cans, supplied by two world leaders in the production of beverage cans: Crown Packaging Manufacturing Italy S.r.l. and Ball Beverage Packaging Italia s.r.l.. 

An inarguably high-impact installation, the Every Can Counts rainbow made its appearance for the first time in the UK to highlight the importance of recycling empty drink cans in a creative and memorable way. Having appeared in Brighton, Manchester, and Cardiff, it now takes its first trip abroad! As before, its purpose is to promote a modern vision of the waste management system on a large scale and encourage good environmental practices. But it’s also a symbolic work that invites guests to look to the future with confidence, taking inspiration from the rainbows drawn by children during lockdowns with the wish that ‘everything will be all right’.

CIAL, a historical main partner of the Giffoni Film Festival, wishes to engage creatively with the people, especially the children visiting, using a symbol of creativity and thoughtful engineering. The Every Can Counts rainbow is certain to become the ideal background for the most beautiful souvenir photos of the Festival. At the same time, we’re hoping it will prompt even more people to embrace a circular lifestyle and #KeepTheCycleGoing!

Chaque Canette Compte and Citeo have entered an agreement with Amaury Sport Organization (ASO) for a more sustainable Tour de France. Our programme in France will be responsible for the complete management of recycling on the four Fan Parks of the Tour (Brest, Laval, Albertville, and Libourne).

Following the programme’s efforts to raise awareness in tens of thousands of spectators about the infinite recyclability of aluminium for the last seven editions, this expanded collaboration is a first for Chaque Canette Compte. With the support of Citeo, a dedicated CCC team will be present in all Fan Parks for the implementation, from A to Z, of sorting and collecting waste in order to ensure an effective recycling process that will also be an example for the general public.

The CCC live collection team’s goal is simple: to collect and sort 100% of the drink cans consumed in Fan Parks, as well as all other packaging. At the same time, their aim is also to educate thousands of visitors about the recyclability of aluminium drink cans and the importance of putting their empties in the right bin. To successfully meet this challenge, dozens of collection points will be positioned at strategic locations in Fan Parks, but above all, the live collection CCC team will constantly roam the area with its identifiable equipment (collection baskets), making them impossible to miss!

During these nine days, the teams will do their best to raise awareness about recycling, collect, correct any sorting errors if necessary, and count the cans and packaging consumed. The collection will then be handled by the relevant city services, heading to the nearest recycling center!

Our programme in Italy, launches an inspiring summer recycling campaign, supported by CIAL, Coca-Cola HBC Italia, and the Agency for the Regional Marine Parks of Calabria.

Covering the 11 municipalities that surround Calabria’s marine parks and equipped with the signature Every Can Counts recycling backpacks, the ambassadors of the initiative “In the marine parks of Calabria…every can counts” are on a dual mission. To recover empty beverage cans, while encouraging consumers to keep public spaces clean, and to raise awareness among residents and tourists about the importance of the circular economy.

“In the marine parks of Calabria…every can counts” is a joint initiative of Ogni Latina Vale, with EPMR – Ente Parchi Marini Regionali della Calabria (Agency for the Regional Marine Parks of Calabria), CIAL – Consorzio Nazionale Imballaggi Alluminio (National Consortium of Aluminium Packaging), and Coca-Cola HBC Italia

Running in July and August, the backpackers will visit both beaches and urban locations to inspire as many people as possible on the way. But there’s more. About 100 small waste separation and recycling areas will be set up on the beaches, with dedicated bins for the separate collection of cans, marked by a customised sail so that bathers can recognise the areas accredited to the project.

Bikes made out of 800 recycled cans will be donated to the municipalities

Aluminium is a permanent material, that can be recycled an infinite number of times, while preserving its properties forever.  Every drink can we put in the right bin,  can be easily recycled and transformed into new aluminium, ready to give new life to many durable objects at a significantly low environmental cost.

The cans collected during this initiative will be used to create Riciclettes, the now iconic city bikes made with the equivalent of 800 recycled beverage cans. The bikes will then be donated to the municipalities involved, to be used in the implementation of their sustainable mobility projects. 

“The Agency for the Regional Marine Parks of Calabria was established in 2018 to protect and enhance the extraordinary biodiversity of Calabria’s marine and coastal environments, a treasure trove of biodiversity to be guarded and preserved for future generations,” states Ilario Treccosti, Extraordinary Commissioner of the EPMR. “In a fruitful team effort with the parks municipalities – which include the 2021 Blue Flags Praia a Mare, Diamante, Tropea and Soverato – a series of initiatives have been launched, including the ‘In Calabria’s marine parks…every can counts’ campaign.” For the protection and enhancement of the sea of Calabria, the Commissioner hopes that the collaboration with the Aluminium Packaging Consortium and Coca Cola HBC Italia, which began with this campaign, can be extended to other significant environmental education initiatives. 

“Since its inception in 1997, CIAL has been acting on two fronts. On the one hand, it brings together the protagonists of the entire industrial chain to stimulate the sector’s sustainable development and, on the other, it promotes initiatives throughout the country aimed at raising public awareness of the importance of recycling aluminium, a precious raw material. There is no doubt that its recycling provides undisputed economic, social and environmental benefits. It is extraordinarily rewarding for us when, as in this case, we can cooperate with other organisations that are able to grasp the full value of our mission. In this project we have really teamed up with an organisation set up to protect a breathtakingly beautiful stretch of our national territory and with one of the most important and best-known brands in the world,” says Giuseppina Carnimeo, General Manager of CIAL. 

“We are proud to be able to carry out this initiative with the Ente Parchi Marini della Calabria and CIAL, because it fits in perfectly with our sustainability commitments,” says Giangiacomo Pierini, Director of Institutional Affairs and Communications at Coca-Cola HBC Italia. “For years we have been working to make the concept of circular economy a reality, both through awareness and collection projects like this one and, upstream, in the design phase of our packaging, in which we continue to reduce the raw materials used. I”.

The results of the “In the Calabria Marine Parks…every can counts” campaign will be announced during the annual “European Sustainable Mobility Week” from 16 to 22 September. 

Even though the aluminium can recycling rate is already high, both in Belgium (98%) and the Netherlands (82%)*, there’s always room for more people joining and #KeeptheCycleGoing. 

This summer, Every Can Counts Benelux launched its first digital campaign that focuses on three main facts about can recycling and showcases the qualities of aluminium drink cans. Various polls and playful messages ran on Instagram and Instagram Stories in Dutch and French, engaging creatively with people, and using “Follow” ECC Benelux as the campaign’s main call to action.

The result? Although the campaign is still in motion, there’s already been a 100% growth in the number of followers on the Instagram account of Every Can Counts Benelux!

*Source: European Aluminium and Metal Packaging Europe, 2018

From Friday till Sunday for the entire July and August, the weekends are dedicated to ExtravaCANza and recycling! Guests of Mamaia, the most famous beach resort in Romania, are prompted to place their empty drink cans, regardless of their shape, size or colour,  in the reverse vending machine installed by Every Can Counts Romania on the seaside. In exchange for every five cans deposited into the machine, participants will receive a free drink in a can, as well as a voucher that allows them to enter a contest with various prizes. 

The ExtravaCANza campaign has the support of special partners like Coca-Cola, Bergenbier, Penny Romania, GreenPoint Management, Can Pack Recycling, Vimetco Alro, and is now considered part of the  Romanian coast’s summer rituals. 

The goal of this initiative is to provide guests with the necessary support to recycle their drink cans, given that 69% of Romanians believe that there are not enough recycling bins in their country, according to a European poll conducted by Every Can Counts in 2020.