Europe

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Can recycling on the fast lane in Austria
Can recycling on the fast lane in Austria 2560 1707 adminEirini

During the summer holidays, “Jede Dose zählt”, our team members in Austria, cooperated with Red Bull to contribute to more sustainable events and a more circular world, sports included!

While the best cars and motorcycles were competing in the Red Bull Ring for the “Formula 1 BWT Großer Preis von Österreich 2021”, “Michelin Grand Prix of Styria 2021” and “Motorrad Grad Prix von Österreich 2021” in July and August, “Jede Dose zählt” was raising awareness for can recycling.

With colourful recycling-backpack-teams, giveaways and entertaining VR and XO- games, people got informed about can recycling on a daily basis. In total “Jede Dose zählt” interacted with more than 10,000 people and recycled thousands of drink cans.

While these cans are already back on their way into the recycling loop, the next Austrian Red Bull event is already planned: On September 26th “Jede Dose zählt” will promote can recycling during the “Red Bull flight day” and make sure once more that empty cans end up in the proper recycling bins!

Watch the highlights!

https://www.youtube.com/watch?v=2mot-s_t6Eg
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Every Can Counts UK Celebrates Recycle Week 2021
Every Can Counts UK Celebrates Recycle Week 2021 1920 1080 adminEirini

Recycle Week 2021 takes place from 20th – 26th September in the UK, and Every Can Counts UK is celebrating by partnering with City of London Corporation to bring the iconic #EveryCanCounts Rainbow installation to the heart of the capital. The eye-catching rainbow archway, created from over 2,500 recycled cans, will be on display in Carter Lane Gardens outside St Paul’s Cathedral from Thursday 16th September until Thursday 23rd.

The installation aims to inspire more people to recycle their empty cans by highlighting the environmental benefits delivered through can recycling.

In the first three months of this year, the total volume of domestic recycling collected in the City of London was up by nearly 10 tonnes on 2020, as lockdown restrictions made it easier for people to recycle at home. However, Every Can Counts UK’s own research suggests that seven in 10 of those in London say they have noticed more litter over the past year, and most of these people believe this is as a direct result of the pandemic.

67% of those surveyed say they take packaging home to recycle if there aren’t recycling facilities in public places, with nearly eight in 10 (78%) claiming that they would recycle more while out and about if there were a greater number of recycling bins.

Chris Latham-Warde, Programme Manager for Every Can Counts UK, said:

“You couldn’t really pick a more iconic London location than right in front of St Paul’s Cathedral. And the workmanship that’s gone into the installation really is quite impressive.

“The rainbow is our way of reminding people about the importance of recycling cans at a time when the environment is on the agenda, ahead of Recycle Week and in the lead-up to the UN Climate Change Conference.

“Recycling an empty drink can is a small thing that each of us can do for the benefit of the environment, and these small actions all add up. Not only are drink cans endlessly recyclable, but making a can from recycled metal uses 95% less energy and produces 95% less greenhouse gas emissions. We’re here to raise awareness of these significant benefits and inspire more people to make a difference by doing the right thing with their empty cans.

“In 2020, a record four out of five drink cans sold in the UK were recycled, as we spent much of the year locked down at home with easy access to recycling bins. We now want to keep this up as things return to normality, and our goal at Every Can Counts is to continue making progress towards a 100% recycling rate for drink cans.”

From Thursday 23rd, the installation will be taken directly to Birmingham, the country’s second largest city, where it will be on display for the remainder of Recycle Week. The installation’s time in Birmingham city centre will coincide with the Birmingham Pride event – giving the rainbow extra relevance and an opportunity to remind the large crowds celebrating Pride to do the right thing and recycle their empty cans. 

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Každá Plechovka Se Počítá takes part in Red Bull’s 400 race
Každá Plechovka Se Počítá takes part in Red Bull’s 400 race 1920 1080 adminEirini

Dubbed “the hardest 400 meters in life” , Red Bull’s extreme running race is not for the faint-hearted as it requires stamina and great technique. Taking place in Liberec and returning after two years, it’s an impressive sports spectacle that Každá Plechovka Se Počítá, our programme in Czech Republic, was delighted to participate in.

Thankfully, the task of our programme’s recycling ambassadors was much easier than reaching the finishing line! The Every Can Counts backpackers were there to help people recycle their empty cans and highlight the importance of aluminium can recycling and circular economy.

A popular cross-border event, Red Bull 400 is something we’re always looking forward to returning to!

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Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival
Rude Boys & Girls Recycle with Every Can Counts at the Irish International Ska & Reggae Festival 1920 1080 adminEirini

Every Can Counts celebrated the return to live music events in Ireland at the Irish International Ska & Reggae festival this September.  Alongside Ball Corporation, Every Can Counts created the first ever ska inspired PixelCan.

Music lovers took time out from skanking (dancing) to enter a competition to win one of two mini breaks by posting pictures with the PixelCan on social media and tagging the Every Can Counts accounts.  Meanwhile, Ball Corporation kept the audience hydrated by sampling Cano Water, and giving away the hugely popular aluminium cup.

Of course Every Can Counts ambassadors were onsite to help members of the public to recycle their drink cans and cups with ease into their recycling backpacks.

With huge support from the artists in the form of shout outs, and musical tributes, the onsite signage at the festival stage, the PixelCan activations and our ambassadors meeting festival goers, we reached 100% of event attendees with our messages over this unforgettable weekend.

The fun did not stop there, we brought the festival to the sea side town of Tramore each day, reaching way beyond the festival gates, and inviting members of the community to get in on the fun. 

Check out Olliverio Olly Riva from The Magnetics singing the song ”Every Can Counts” during the Irish International Ska & Reggae festival!

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Mission Possible: Running a festival that produces zero waste
Mission Possible: Running a festival that produces zero waste 1920 1080 adminEirini

Have you ever wondered whether it’s possible to organise a waste-free festival when it comes to beverage packaging?

That’s what Każda Puszka Cenna, -the Every Can Counts in Poland- managed to achieve during the Męskie Granie event in Żywiec. With an audience of 5,000 people, it certainly paid to aim high when it comes to recycling at big events. Anyone visiting the Męskie Granie – and thirsty – had only two options of packaging to choose from: either aluminium drink cans or returnable glass. All drink cans were collected either in special letter bins or by our program’s recycling ambassadors with their backpacks.

By combining our motivated animators teams, an educational programme, social media communication and additional recycling containers placed strategically on the festival field, we have literally managed to close the aluminium loop. Our local team was extremely proud to be working with the Żywiec Group that made this festival possible, and is looking forward to even better results with even bigger audiences in the future.

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Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow
Każda Puszka Cenna: the ECC Pixelata appears at the International Green Film Festival in Krakow 1920 1080 adminEirini

Every year, the International Green Film Festival in Krakow puts the spotlight on environmental protection, ecology, and ways to rationally manage the earth’s resources. Participants are able to enjoy dozens of films, workshops and engage in panel discussions.

Thanks to the collaboration with the film festival, near Krakow’s Wawel Castle, our team in Poland was able to set up a wonderful Pixelata. Visitors had the chance to take part in the creation of a spectacular design made of two thousand aluminium drink cans! The installation was available in one of the most attractive touristic places in Krakow for seven days, offering the opportunity to at least 15,000 visitors to take pictures and reimagine the recycling process in the most creative way.

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Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów
Fun, games, and lots of recycling at the CieszFanów Festival in Cieszanów 2560 1440 adminEirini

Każda Puszka Cenna the main ecopartner at the festival

Another festival, another opportunity to inspire people to recycle more! Our team in Poland joined the popular Cieszfanów Festival bringing various goodies with them, such as a VR recycling  game, special collection bins in the shape of the festival’s logo, and an amazing team of animators promoting recycling to over four thousand participants in this three-day event. In addition to this, all festival goers had the chance to vote with their empty aluminum cans in specially prepared containers for bands such as Kazik, Kwiat Jabłoni, Big Cyc, Jelonek, Hańba and others.

But that wasn’t all! The cans collected were weighted, with every 15 kilograms of aluminum being exchanged for sport equipment to be donated to the local school. This goes to show that with the right recycling efforts and local partnerships, not only does the environment and the earth benefit, but also the students!

It was great to see CieszFanów Festival prioritising educational activities to raise awareness about recycling.

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Summer Recycling Tour: The new big challenge for Chaque Canette Compte
Summer Recycling Tour: The new big challenge for Chaque Canette Compte 2560 1280 adminEirini

After roaming the beaches of Ardèche as part of the first-ever Every Can Counts European Recycling Tour, the Chaque Canette Compte team is taking on a new challenge this summer, in collaboration with its partner Citeo: to visit the largest beaches in France and collect as many drink cans as possible, while raising awareness among vacationers about the infinite recyclability of aluminium. 

From La Baule to Nice, via Île-de-Ré, Biarritz and Marseille, and for nearly a month the recycling ambassadors of Chaque Canette Compte will carry out a real Tour de France by visiting more than 20 popular French beaches that will also be the busiest this summer. Equipped with backpacks and a new generation of rolling-baskets for collection, painted in the colours of the programme, the teams will surely be spotted by the bathers!

“Summer holidays by the sea are key moments when it comes to consuming drink cans away from home. This makes it an ideal opportunity for our teams to educate consumers about the correct ways of sorting and recycling of drink cans through incentives and participatory collection in these highly sensitive places. The objective will be to reach as many French people as possible, invite them to recycle their cans more easily by reaching out to them, answer any questions they might have about sorting, and informing them about the subject”, adds Lucien Debever, Director of the Every Can Counts programme in France.

For those less fortunate that will not be able to visit the beaches, there will be online contests inviting users to participate in a virtual “recycling tour” and win various prizes!

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For Serbia, this summer is all about festivals!
For Serbia, this summer is all about festivals! 2560 1709 adminEirini

Music can have a big impact on the lives of people, but so does recycling! So what’s better than combining these two? The Serbian team of Every Can Counts couldn’t agree more and they’re working this summer with various festivals to raise more awareness about the importance of putting one’s empties in the right bin. 

GOČ EKO fest for the first time in Vrnjačka Banja

Bringing together recycling, ecology and electronic music, Svaka limenka se računa has collaborated with GOČ EKO  (25-27 June) to organize creative workshops related to sustainability and the environment along with the Recan Foundation. 

Exit Festival 

At Exit festival, a world-renowned event, guests had the chance to participate in the now-famous Every Can Counts Pixelata, an art mural composed of 2000 cans, and witness inspiring various environmental campaigns and activities by different organizations that share the same vision with EXIT Foundation:  to protect the planet and all life on it! Surely a great way to honour the festival’s motto, “Celebrate life!”. 

But that’s not all!

During August, the Recan Foundation and the ECC initiative will be present at the Lovefest (5-7/8) in Vrnjacka Banja with backpack-carrying recycling ambassadors and a designated recycle zone. At the OK festival in Bosnia and Herzegovina (13-15 August), there will be engaging activations, such as the Pixelata, an XO magic box, a Voting machine, as well as the programme’s, always active, backpackers. At the Sea Dance Festival in Montenegro (26-29/8), guests will be able to create their own colourful Pixelata, along with great summer memories!

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“Circula tu lata” is back on the Spanish beaches
“Circula tu lata” is back on the Spanish beaches 2048 1365 adminEirini

Spanish beach cities and Cada Lata Cuenta have come together, once again, to promote recycling on the beaches and sustainable tourism.

It has now become a tradition in Spain: Cada Lata Cuenta and the communities of various sun-drenched cities working together to celebrate a sustainable way of life and a more circular world.

The backpackers of “Circula tu lata” campaign will hit the beach and tour in beautiful summer destinations, such as A Coruña, Cádiz, Málaga, and Valencia to spread the message and raise awareness about the importance of recycling beverage cans.

This campaign could not be complete without the support of the respective city councils, showing once again their continuous commitment to improving the sustainability of their cities. Vidaus apdaila ir butų remonto darbai Vilniuje konkurencinga kaina bustovizija.net The campaign’s recycling ambassadors will also ask citizens to complete short surveys on drink can consumption and recycling habits.

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