After roaming the beaches of Ardèche as part of the first-ever Every Can Counts European Recycling Tour, the Chaque Canette Compte team is taking on a new challenge this summer, in collaboration with its partner Citeo: to visit the largest beaches in France and collect as many drink cans as possible, while raising awareness among vacationers about the infinite recyclability of aluminium.
From La Baule to Nice, via Île-de-Ré, Biarritz and Marseille, and for nearly a month the recycling ambassadors of Chaque Canette Compte will carry out a real Tour de France by visiting more than 20 popular French beaches that will also be the busiest this summer. Equipped with backpacks and a new generation of rolling-baskets for collection, painted in the colours of the programme, the teams will surely be spotted by the bathers!
“Summer holidays by the sea are key moments when it comes to consuming drink cans away from home. This makes it an ideal opportunity for our teams to educate consumers about the correct ways of sorting and recycling of drink cans through incentives and participatory collection in these highly sensitive places. The objective will be to reach as many French people as possible, invite them to recycle their cans more easily by reaching out to them, answer any questions they might have about sorting, and informing them about the subject”, adds Lucien Debever, Director of the Every Can Counts programme in France.
For those less fortunate that will not be able to visit the beaches, there will be online contests inviting users to participate in a virtual “recycling tour” and win various prizes!