During the summer holidays, “Jede Dose zählt”, our team members in Austria, cooperated with Red Bull to contribute to more sustainable events and a more circular world, sports included!
While the best cars and motorcycles were competing in the Red Bull Ring for the “Formula 1 BWT Großer Preis von Österreich 2021”, “Michelin Grand Prix of Styria 2021” and “Motorrad Grad Prix von Österreich 2021” in July and August, “Jede Dose zählt” was raising awareness for can recycling.
With colourful recycling-backpack-teams, giveaways and entertaining VR and XO- games, people got informed about can recycling on a daily basis. In total “Jede Dose zählt” interacted with more than 10,000 people and recycled thousands of drink cans.
While these cans are already back on their way into the recycling loop, the next Austrian Red Bull event is already planned: On September 26th “Jede Dose zählt” will promote can recycling during the “Red Bull flight day” and make sure once more that empty cans end up in the proper recycling bins!
Watch the highlights!