Keep the cycle going

Carlsberg Group and Chaque Canette Compte Joined Forces at the Tour de France 1903 566 Matina Zavoudaki

Carlsberg Group and Chaque Canette Compte Joined Forces at the Tour de France

In a groundbreaking move towards responsible sampling, Tourtel Twist, a French brand from Carlsberg’s group and the official partner of the Tour de France, has…

Ogni Lattina Vale and Coca-Cola Spread the Message of Recycling During Big Summer Events 1905 565 Matina Zavoudaki

Ogni Lattina Vale and Coca-Cola Spread the Message of Recycling During Big Summer Events

As the summer heats up in Italy, the collaboration between our team, Ogni Lattina Vale, and Coca-Cola is in full swing, aimed at promoting recycling…

Drink Can Recycling Takes Centre Stage at the Iconic Jarocin Festival 1905 567 Matina Zavoudaki

Drink Can Recycling Takes Centre Stage at the Iconic Jarocin Festival

Jarocin, the iconic Polish music festival with roots dating back to the 1980s, has once again hit the stage, attracting music enthusiasts from near and…

EXIT Festival 2023: More than 11,000 Drink Cans Collected & Recycled  1903 566 Matina Zavoudaki

EXIT Festival 2023: More than 11,000 Drink Cans Collected & Recycled 

In a remarkable display of environmental commitment, our Serbian initiative, Svaka limenka se računa launched a successful recycling activation at the world-known Exit Festival, drawing…

Drink Can Recycling Sets the Rhythm at the Arsenal Fest 1905 571 Matina Zavoudaki

Drink Can Recycling Sets the Rhythm at the Arsenal Fest

Summer, music, drinks on the go and recycling every can! The Arsenal Fest, held from June 28 to July 1 in the beautiful city of…

Jede Dose zählt at the Electric Love Festival 2023 1904 566 Matina Zavoudaki

Jede Dose zählt at the Electric Love Festival 2023

When it comes to festivals, beverage cans are one of the most popular choices. However, their environmental impact depends on proper recycling. Recognizing this, the…

Recycling Every Drink Can at Piknik Elektronik 1905 567 Matina Zavoudaki

Recycling Every Drink Can at Piknik Elektronik

Summer in Brussels has become even more vibrant, welcoming a new and dynamic collaboration between Every Can Counts and Piknik Elektronik.  Piknik Elektronik, a women-led…

Recycling at High Speed at the Formula 1 Grand Prix of Austria 1904 534 Matina Zavoudaki

Recycling at High Speed at the Formula 1 Grand Prix of Austria

Only seven out of ten beverage cans are disposed of correctly in Austria.  This is not enough! Therefore our  recycling initiative is on the road…

The Every Can Counts Infinity Room Arrives at Catalyst Science Discovery Centre in Cheshire 1906 535 Matina Zavoudaki

The Every Can Counts Infinity Room Arrives at Catalyst Science Discovery Centre in Cheshire

The ‘Infinity Room’ installation, created by our team in the UK, aims to teach children and the wider public about the importance of recycling drink…

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference 2048 942 Matina Zavoudaki

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference

Promoting the endless potential of drink can recycling across 20 cities, the extraordinary event demonstrated that recycling can be both impactful and enjoyable. Who said…