The unique blend of art, theatre and recycling at this year’s Limenka Teatar Fest, held in Kruševac from 3–7 September, once again proved how creativity can inspire environmental awareness from the earliest age. This international children’s festival, which has been held for over a decade in a different Serbian city each year, carries a powerful message: every can has value and recycling closes the loop – giving packaging a new life.
Our local chapter, Svaka limenka se računa, together with Ball Corporation, fulfils this mission through events like this – educating children and their parents about the potential of recycling and showing that aluminium cans can be recycled endlessly.
During the five festival days, more than 4,500 children and adults enjoyed 11 performances from 8 countries, while at the same time learning that every used can can be back on the shelf in just 60 days. At the Limenka Bazaar, they exchanged cans for ALU COIN, the world’s first ecological currency, and through play and theatre gained their first lessons in caring for the planet.
As every year, our team, in partnership with Ball Corporation, bring the message that recycling is not just a duty but an opportunity – an opportunity for every can to become a new can and for a new generation to start building a sustainable future today.