Our French chapter, Chaque Canette Compte, has taken our programme’s recycling message even further into the future with Citeo!
A few weeks ago, our team partnered with the Urban Film Festival in Paris for the first time, showcasing our work during the event’s opening. Huge thanks to the UFF team, and to Rick Carter and Joanna Johnston — Oscar-winning artists behind Back to the Future.
To celebrate the saga’s 40th anniversary and the festival’s 20th edition, our programme was selected by Festival Director François Gautret to create a special PixelCan artwork, designed by artist Kan DMV. The PixelCan was displayed alongside the original DeLorean, surrounded by iconic sketches, storyboards and props from Hollywood legends.
We now even have a PixelCan signed by Rick Carter — a fun reminder that in Back to the Future, the DeLorean ends up running on recycled cans. Of course, our team helped ensure that all guests’ drink cans were recycled during the event, just in case!