Every Can Counts was a partner of the Prague Pride 2020 festival of tolerance and equality. Since we knew that there would be a lot of cans thanks to the special Pride edition of Sprite, we decided to create a unique metal heart for the event that not only symbolized the message of the festival, but it also withstood the vagaries of the weather. In the end, we collected an incredible 5,000 cans!
The heart was placed right in the middle of the island at the busiest meeting point at the event. After two initial rainy days, the weather improved, and we added a few cardboard boxes. Those visitors who decided to enjoy yoga, sports, workshops, or even just a picnic on the grassy areas around the imaginary “Pride Square” were only a few steps away from the right bin for their empty can.
We also took part in the rainbow cruise, where a two-member team and I had our famous backpacks for sorting cans. Thanks to Prague Pride, many people saw it was possible to turn waste at such a diverse event into something attractive, and that sorting cans was actually fun. The goal was to spread the word that metals are infinitely recyclable, and it’s possible that visitors will hold cans from this year’s Prague Pride at next year’s event.
Prague Pride 2020 
Prague Pride 2020 
Prague Pride 2020 
Prague Pride 2020