Despite the COVID19 crisis, the Every Can Counts Spain team went back to the beaches this summer as part of the Circula tu lata al Amarillo campaign. Several teams of two backpackers talked to beachgoers about the importance of recycling cans.
More than 100 activations took place at 22 beaches in three regions: Valencia, Tenerife (Canary Islands), Coruña, and Sanxenxo (Galicia) in collaboration with the local city councils.
In Galicia, we received sponsorship from Estrella Galicia, one of the most popular beer brands in Spain. In addition, more than 1,900 people were polled, providing us with information that will allow us to continue to improve and achieve our goal of the 100% recycling of drink cans.