Europe

Jarocin, the iconic Polish music festival with roots dating back to the 1980s, has once again hit the stage, attracting music enthusiasts from near and far. And our team Każda Puszka Cenna was there to make drink can recycling easier and inform visitors about the circularity of drink cans.

This festival has aged like a fine wine, gracefully maturing and drawing around 10,000 participants in this year’s edition. Since 2018, Każda Puszka Cenna has been an essential part of the festival, consistently introducing creative methods to promote drink can recycling while highlighting their infinite recyclability. This legendary festival was the perfect chance to educate festival-goers about the importance of drink can recycling and empower them to make a real impact by actively participating in the recycling process.

As the festival unfolded, the cooperation between our Polish initiative with the city hall, the local waste management company, and the event organizers took on a fresh and interactive approach, engaging even more with the festival-goers. This year, the design for the Every Can Counts signature installation #PixelCan was crowdsourced from the festival participants via social media. The task was simple yet impactful: vote for the preferred design and share the best memory from the Jarocin Festival. The winners were rewarded with free entry tickets and T-shirts, adding an element of excitement and teamwork to the campaign. Also, apart from the mural made from 2.000 drink cans, our recycling ambassadors, equipped with backpacks designed to collect empty drink cans on the go, voting boxes, and recycling bins, were on a mission to give every single drink can a chance for a new life.

Music festivals are not just about enjoying fantastic lineups; they can also serve as a platform to promote environmental consciousness. The Jarocin Festival recognized the importance of recycling in today’s world. And through these joint efforts, Każda Puszka Cenna has helped to minimize its environmental footprint by showcasing the power of collective action in making a real difference.

In a remarkable display of environmental commitment, our Serbian initiative, Svaka limenka se računa launched a successful recycling activation at the world-known Exit Festival, drawing in a massive crowd of over 200,000 visitors. 

Introducing new innovations, the Green Exit programme helped the collection of more than 11,000 empty drink cans – a staggering threefold increase from the previous year, setting a new benchmark for drink can recycling at this globally renowned event. From the signature Every Can Counts #PixelCan installation, the radiant I 💛 MUSIC can recycling metal cages, and the donning backpacks, the assets caught everyones’ attention, making recycling not just more accessible but also fun.

The activation of collecting drink cans was meticulously organized across the festival area, nestled within the historical Petrovaradin fortress. There, 20 recycling ambassadors equipped with 10 backpacks used state-of-the-art POS terminals to track the recycled quantity in real-time and reward responsible visitors with vouchers.

This digital counter increased efficiency and offered transparency and verifiable records of the collected cans – a noteworthy step towards further spreading our recycling message. Thanks to the Green Exit programme and the partnership with HEINEKEN in Serbia, festival attendees had an extra reason to participate in the recycling process. They were rewarded with a refreshing new beer by recycling seven empty drink cans. This incentive encouraged active recycling and demonstrated the power of collaborations in enjoying more sustainable events.

At Every Can Counts, we take immense pride in being at the forefront of innovation and promoting recycling in fun and creative ways. The EXIT Festival provided the perfect platform to make a lasting impact and educate thousands of visitors about the significance of drink can recycling. Our Serbian team has collaborated with the EXIT festival for an impressive 17 years. This partnership has consistently aimed to raise awareness among young people about the importance of drink can recycling and the positive impact their actions can have on the environment.

Summer, music, drinks on the go and recycling every can! The Arsenal Fest, held from June 28 to July 1 in the beautiful city of Kragujevac, Serbia, not only delivered an incredible lineup of domestic and international performances but also became a platform for promoting drink can recycling. 

Collaborating with our Serbian initiative, Svaka limenka se računa, the festival aimed to inspire attendees, particularly the younger generation, to prioritize recycling and protect the planet. Known for its diverse music and attracting a wide audience, the festival’s organizers recognized the need to integrate more sustainable practices into the lineup. 

Throughout the festival grounds, Svaka limenka se računa established multiple recycling spots conveniently placed to encourage festival-goers to recycle their drink cans. These designated areas and the enthusiastic recycling ambassadors made it easy for attendees to recycle their used aluminium cans on the go and on the spot. By actively involving the audience in the recycling process, our team successfully conveyed the importance of not letting drink  cans end up as waste.

One of the highlights of the activation was the presence of #PixelCan, our programme’s signature installation showcasing aluminium’s endless possibilities. With vibrant colours and captivating visuals,the  #PixelCan served as a powerful symbol of sustainability and inspired festival-goers to rethink their consumption and recycling habits. This immersive experience left a lasting impression, motivating individuals to embrace recycling as an essential part of their daily lives.

When it comes to festivals, beverage cans are one of the most popular choices. However, their environmental impact depends on proper recycling. Recognizing this, the Electric Love Festival joined forces with Jede Dose zählt  for the third time, aiming to make the music event more sustainable by promoting can recycling among campsite visitors.

From July 5th to 8th, our team’s recycling ambassadors embraced the spirit of love, good music, and recycling at the Salzburg Ring in Plainfield, Austria. Their presence at the Electric Love Festival, attended by 180,000 visitors, served to support the event organizers in implementing a more environmentally friendly festival experience. The dedicated team educated festival attendees about the importance of can recycling and motivated them to dispose of their empty cans correctly.

The collaboration between Jede Dose zählt and the Electric Love Festival proved a resounding success. By combining love, music, and recycling, our initiative effectively spread awareness about the significance of responsible waste management. Visitors were encouraged to actively participate in the recycling process, contributing to a truly circular economy.

With each can recycled, the collective effort contributed to a cleaner and more eco-conscious festival experience. Through these joint efforts, we can continue to enjoy the excitement of music festivals for years to come while taking proactive steps towards a more sustainable future.

Summer in Brussels has become even more vibrant, welcoming a new and dynamic collaboration between Every Can Counts and Piknik Elektronik. 

Piknik Elektronik, a women-led project, has reintroduced the favourite tradition of Sunday picnics, combining it with inspiring music. These outdoor events encourage people to gather with friends and family in a warm and relaxed atmosphere, creating a sense of community while inspiring awareness of the environment.

Piknik Elektronik events focus on selling local and fair-trade products, promoting zero waste, responsible consumption, and recycling. With our initiative in Brussels, Every Can Counts Benelux, as their ally, this summer’s music events in Brussels take on an even more exciting hue, emphasizing out-of-home and on-the-go drink can recycling to ensure a fun-filled but environmentally conscious celebration.

Piknik Elektronik’s vision of creating inclusive events resonates perfectly with our mission to promote out-of-home drink can recycling and help facilitate more responsible waste management. By joining forces, we created a powerful synergy, offering partygoers a memorable music experience and an opportunity to learn more about the endless possibilities of aluminium and how every time a drink can is recycled, it saves energy and natural resources.

As music enthusiasts storm to the free-admission events in Brussels, our team and Piknik Elektronik collaborate to heighten the on-the-go recycling experience. With colourful recycling backpacks, the motivated ambassadors are on hand to help visitors recycle their empty drink cans wherever they are. The convenience of on-site recycling empowers festival-goers to take small yet impactful steps towards a more sustainable future.

Ready for a festive, recycling summer day? Check the next Piknik Elektronik here.

Only seven out of ten beverage cans are disposed of correctly in Austria.  This is not enough! Therefore our  recycling initiative is on the road again to educate people about the recyclability of drink  cans. Jede Dose zählt once again participated in the Formula 1 Rolex Grand Prix of Austria 2023 at the Red Bull Ring in Spielberg, marking their fifth consecutive year of collaboration. 

From June 30th to July 3rd, their primary objective was to ensure every drink can was recycled on the spot and spread the message of sustainability. Our dedicated recycling ambassadors actively connected with race enthusiasts, educating them about the importance of drink can recycling. Equipped with the iconic Every Can Counts t backpacks, they facilitated convenient can recycling and encouraged attendees to adopt environmentally conscious practices. 

A remarkable highlight of Jede Dose zählt’s presence was the captivating virtual reality (VR) game that guided participants through the recycling journey. This interactive and educational experience effectively showcased the impact of recycling, emphasizing the simplicity of the process and its benefits.

By seamlessly integrating recycling and education into this prestigious sporting event, Jede Dose zählt aimed to inspire visitors to embrace sustainable practices and make a lasting change motivating individuals to become advocates for environmental protection.

The ‘Infinity Room’ installation, created by our team in the UK, aims to teach children and the wider public about the importance of recycling drink cans and illustrate the infinite recyclability of aluminium.

Those who step inside the giant drink can find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits. The exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, also makes for an ideal photo opportunity.

At Every Can Counts, we love educating and inspiring people to recycle their drink cans via innovative and creative projects. The #EveryCanCounts Infinity Room allows anyone who enters to see the endless possibilities that come from recycling a drink can. It shows that recycling just a few small cans could add up to make a massive impact and will hopefully inspire people to continue making lots of little, positive changes in their life. Each recycled can brings us one step closer to a 100% drink can recycling rate and a more sustainable future for us all.

To learn more about the life cycle of a drink can, visit our dedicated web page by clicking here.

Chris Latham-Warde, Programme Manager for Every Can Counts UK, said: “Our one-of-a-kind Infinity Room installation has been a great success in both Glasgow and Dundee over the past few months, so we’re very excited to be bringing it to yet another new location in the UK.  

“The aim of the exhibit is to raise awareness of the infinite recyclability of aluminium in a visual and interactive way. Every drink can that is recycled could be back on the shop shelf in 60 days, so we hope that visitors to Catalyst Science Discovery Centre are left feeling inspired by this and the vital role that they can play in keeping this cycle going.”

Clare Lightfoot, Community Engagement Coordinator at Catalyst Science Discovery Centre, said, “Informing, educating and inspiring younger generations about the wonders of science and the impact they can have on the environment is what we’re all about at Catalyst Science Discovery Centre.

“It’s great to be able to partner with Every Can Counts to host their Infinity Room exhibit and spread the message about the infinite recyclability of aluminium in a fun and interactive way. We look forward to hearing what our visitors think and the small changes they’ll be making in their everyday lives to make sure each and every drink can that they consume is recycled.”

Infinity Room Opening Times

Visitors can explore the Infinity Room at Catalyst Science Discovery Centre free of charge, from 10 am – 5 pm every day (apart from Mondays when the centre is closed), but visitors are encouraged to purchase an admission ticket to experience all of the activities and exhibits the centre has to offer.

Catalyst Science Discovery Centre

Catalyst is a Science Discovery Centre and Museum offering a host of interactive exhibits, museum archives, historical galleries, family shows and hands-on workshops. Learn more here.

In the heart of Bucharest’s Drumul Taberei Park, a remarkable festival celebrating flowers, plants, and their significant influence on community life took place from June 9th to 11th. Every Can Counts Romania was there in collaboration with the Alucro Association, showcasing stunning artworks made from aluminium cans, artfully displayed in the festival’s thematic gardens.

Initiated by the 6th District City Hall, the West Side Flower Fest became Romania’s first and biggest event dedicated to the beauty and significance of flora. Amidst the vibrant gardens, a unique partnership between the festival and the “Ion Mincu” University of Architecture and Urbanism brought to light the transformative power of recycling and the creative reuse of aluminium drink cans. This colourful festival celebrated the beauty of plants and flowers and emphasized the importance of recycling and reusing.

The festival’s ten thematic gardens offered a delightful blend of colours, scents, and artistic expressions. Each landscaping project was complemented by a captivating painting, sculpture, or installation crafted by talented artists. These unique artworks were created using recycled drink cans, serving as a powerful visual representation of the transformative impact of recycling. 

Beyond the beauty of the West Side Flower Fest, the event was a reminder of each individual’s power to contribute positively to the environment. At the same time, the art installations made from recycled drink cans inspired visitors to contemplate the effect of their daily choices.

The 20th anniversary of the Download Festival was an extraordinary celebration, and Every Can Counts UK was there to make it even more special. With the shiny #EveryCanCounts soapbox, our team roamed Donington Park, engaging festival goers and sparking conversations about drink can recycling. 

After its memorable debut at the previous year’s Red Bull Soapbox Race in London, the iconic soapbox received a makeover. Equipped with an electric motor, it grabbed the attention at Download Festival, creating a buzz about drink can recycling. Our ambassadors drove it around Donington Park, captivating the crowd and spreading the message of sustainability while having fun.

Over 40,000 aluminium cans were recycled throughout the festival, and festival goers had the chance to win amazing rewards, including the ‘Metal Never Dies’ t-shirts and recycled aluminium keyrings commemorating the festival’s 20th anniversary. Voting bins and the newly introduced #DownloadFestival can cages were instrumental in collecting thousands more drink cans, contributing to the festival’s recycling success.

Our recycling ambassadors engaged festival goers through interactive activities, including a recycling quiz with fantastic prizes. Over 2,400 participants completed the quiz and entered the prize draw for tickets to next year’s festival, igniting excitement and encouraging active participation in recycling initiatives. Our team enjoyed chatting with attendees, capturing memorable moments with the #PixelCan, and witnessing the enthusiasm for sustainability firsthand.