Only seven out of ten beverage cans are disposed of correctly in Austria. This is not enough! Therefore our recycling initiative is on the road again to educate people about the recyclability of drink cans. Jede Dose zählt once again participated in the Formula 1 Rolex Grand Prix of Austria 2023 at the Red Bull Ring in Spielberg, marking their fifth consecutive year of collaboration.
From June 30th to July 3rd, their primary objective was to ensure every drink can was recycled on the spot and spread the message of sustainability. Our dedicated recycling ambassadors actively connected with race enthusiasts, educating them about the importance of drink can recycling. Equipped with the iconic Every Can Counts t backpacks, they facilitated convenient can recycling and encouraged attendees to adopt environmentally conscious practices.
A remarkable highlight of Jede Dose zählt’s presence was the captivating virtual reality (VR) game that guided participants through the recycling journey. This interactive and educational experience effectively showcased the impact of recycling, emphasizing the simplicity of the process and its benefits.
By seamlessly integrating recycling and education into this prestigious sporting event, Jede Dose zählt aimed to inspire visitors to embrace sustainable practices and make a lasting change motivating individuals to become advocates for environmental protection.