We proudly welcome the United Arab Emirates (UAE) as our newest chapter, marking a significant leap beyond European borders. Following Brazil’s lead in 2021, the UAE becomes the second non-European nation to fortify our global community. This brings us one step closer to our mission: empowering people to recycle every drink can wherever they are.
As natural #Actionists, we couldn’t have chosen a more fitting stage to launch Every Can Counts UAE #التدوير_يبدأ_بعلبة than COP28, held in Dubai from 30 November to 12 December. The initiative, supported locally by Emirates Global Aluminium and aluminium can-makers Crown and Canpack, kicked off with a series of environmental education and behaviour change activities featuring the ECC #PixelCan and our recycling ambassadors, raising awareness about the importance of drink can recycling in tackling the climate change challenge.
Visitors at COP28 were educated about the infinite recyclability of drink cans, with a clear message that they can be recycled forever, saving up to 95% of energy and CO2 emissions compared to cans made from virgin aluminium. The ECC #PixelCan, created from 2.000 recycled drink cans, was showcased at the Sustainability Entrance, serving as a striking visual display and a powerful reminder that small actions, such as drink can recycling, can have a big impact, enabling a more circular future. Every Can Counts’ global director, David Van Heuverswyn, breaks down the idea behind the iconic ECC installation, marking the programme’s official launch in the UAE.
This expansion is a testament to the global impact achievable when individuals, communities, and nations unite for a common cause. Together, we can make a real difference and contribute to a healthier planet for generations to come.