In the picturesque city of A Coruña, bidding farewell to the old year is not just about fireworks and countdowns but also about a unique tradition that involves running, laughter, and creative costumes. For the third consecutive year, the collaboration between Cada Lata Cuenta, San Silvestre Coruña, and the A Coruña city council has added a sustainable twist to the much-loved San Silvestre race.
As the clock ticks down towards the new year, participants in the San Silvestre Coruña lace up their running shoes and put on their funny costumes, turning the race into a festive spectacle. This year, Cada Lata Cuenta, our initiative in Spain, once again took center stage, to promote drink can recycling. Our recycling ambassadors equipped with the Every Can Counts signature backpacks waited at the finish line. Their mission? To raise awareness among the runners and attendees about the importance of drink recycling, even during moments of leisure and celebrations.
The organization together with Cada Lata Cuenta, went a step further by installing multiple recycling points throughout the event venue. These designated spots aimed to encourage participants and visitors alike to separately dispose of waste, helping with the responsible disposal of packaging, paper, and organic materials.
“One more year, we have joined the race with the goal of recycling 100% of the cans consumed, which is why we have encouraged participants to deposit them in the yellow container and in the backpacks, a very simple act that helps the fight against climate change,” explained Pablo García, Director of Cada Lata Cuenta in Spain.