Every Can Counts UAE at The Dubai Desert Classic 2024

Every Can Counts UAE at The Dubai Desert Classic 2024

Every Can Counts UAE at The Dubai Desert Classic 2024 1904 568 Matina Zavoudaki

Our initiative in the United Arab Emirates joined forces with The Dubai Desert Classic, a premier European Tour golf tournament hosted at the Emirates Golf Club in Dubai, to raise awareness among golf enthusiasts about on-the-go can recycling and encourage them to recycle their empty drink cans on the spot using the programme’s signature backpacks.

Dubai Desert Classic combines world-class golf with family-friendly entertainment, featuring exciting additions to enhance the fan experience even more in 2024. The fan village, a standout feature of this year’s tournament, offered free outdoor fun for all attendees, ensuring there was something for people of all ages to enjoy throughout the tournament. Visitors not only enjoyed an extended range of off-course activities but also had the chance to contribute to the creation of a masterpiece on the Every Can Counts #PixelCan.

Another unique addition to the event was the Sustainability Corner, where children had the opportunity to explore and engage in sustainability-focused programmes, learning innovative ways to incorporate environmentally-conscious practices into their daily routines.