Aside from the well-known music festivals and public events, Każda Puszka Cenna – our initiative in Poland – has also made its way into the world of sports events, positively impacting the environment and the community by helping everyone recycle their empty drink cans on the spot.
In 2023, Każa Puszka Cenna and Krynica Vitamin, a producer of canned drinks, collaborated to create a limited series of isotonic drinks in cans named “Każa Puszka Cenna.” These cans were designed to quench athletes’ thirst and promote drink can recycling and sustainability. The graphics on each can showcase the infinite recyclability of aluminium cans and feature one of our programme’s key messages: OPEN – DRINK – RECYCLE – REPEAT. As athletes rotated the can in their hands, the words appeared gradually, emphasizing the never-ending life cycle of cans.
These special drinks were distributed to athletes in exchange for their used cans, encouraging them to play an active role in the recycling process. The organizers took over the collection of the cans while educating participants and spectators about the importance of recycling aluminium cans. This inspiring activation reached an impressive 128 sports events in the past year, engaging over 42,000 participants and attracting tens of thousands of spectators.