Europe

Our local chapter, Every Can Counts UK, brought a team of ambassadors and a set of iconic I <3 Recycling metal bins to the Victorious Festival, which takes place annually during the August bank holiday in Portsmouth. This much-loved event is one of the biggest festivals on the UK’s south coast, attracting tens of thousands of music lovers and families for a weekend full of live performances, street food, and cultural experiences.

Our team’s colourful presence stood out among the crowds. Canzee, the well-known recycling mascot, joined the team to help spread the recycling message, bringing plenty of smiles and photo opportunities along the way. Meanwhile, our ambassadors roamed the festival site, collecting drink cans and chatting with attendees about the importance of recycling and keeping valuable materials in the loop.

The response from festivalgoers was fantastic. All of our temporary tattoos were handed out within just two days, showing just how eager people were to join in the fun while supporting a sustainable cause. Even more encouraging, 1,279 attendees completed the recycling survey during the event, helping to understand better public attitudes towards recycling and how we can continue to improve awareness in the future.
Canzee was also a hit on stage, making a couple of lively appearances at both the Kids Stage and The People’s Lounge across the weekend.

These moments brought recycling messages to life for younger audiences and families, reinforcing the idea that small actions, like recycling your drink can, can make a big difference for the planet.

The Street Food Festival “Gradski”, held in Belgrade from August 21–24, 2025, has successfully concluded, with our local chapter Svaka limenka se računa joining forces with Solagro and Heineken once again to show how fun and drink can recycling can go hand in hand.

Throughout the four days of the festival, visitors had the opportunity to recycle their used aluminium cans in the Every Can Counts bins or on the go using the specially designed backpacks worn by our recycling ambassadors. With the support of the Smart Flex System, participants who recycled five cans received a voucher for a free drink, proving how simple actions can make recycling both engaging and rewarding.

As in previous years, Svaka limenka se računa proudly supported the festival, reminding everyone that even small steps can have a big impact when it comes to protecting the environment. The festival, hosted at Kalemegdan Down Town, brought together an exciting mix of street food specialties, refreshing beer, and lively performances by bands and DJs, all while visitors actively contributed to a meaningful recycling initiative.

In August, our local chapter, Każda Puszka Cenna, teamed up with beer brands Tyskie and Lech to bring the power of can recycling to two of the country’s biggest music festivals: Pol’and’Rock and OFF Festival, both happening at the same time.

The result was a record-breaking outdoor activation that turned thousands of festivalgoers into recycling heroes, while also preparing Poland for its upcoming deposit return system.

At Pol’and’Rock, the Tyskie zone became a true circularity hotspot. Festival fans who returned six uncrushed drink cans to a special reverse vending machine were rewarded with Tyskie Zero, stylish can lids, and the ultimate festival accessory: Tyskie bandanas. The response was overwhelming. In total, 7,770 cans were collected through the machine alone, while around 100,000 cans were recycled overall, the equivalent of 1,500 kilograms of aluminium.

The activation went beyond collection. Pop-art installations made from cans, eye-catching voting bins, multiple recycling points, and a team of 15 enthusiastic recycling ambassadors all helped create a dynamic and engaging celebration of circularity. This was Every Can Counts Poland’s biggest outdoor event in its 30-year history, and it marks just the beginning of even bigger things to come. Because yes — every can really does count.

France’s biggest train stations, concert halls, beaches, festivals, and more are set to welcome a record-breaking summer activation campaign from Coca-Cola brands in partnership with our French initiative.

For a total of 97 cumulative days throughout the summer, our team, Chaque Canette Compte, has been strapping on its iconic backpacks, preparing hundreds of collection boxes, and setting up bins and other collection equipment for another ambitious national tour.

The goals of the campaign are clear: to ensure the best collection of the drink cans distributed by Coca-Cola brands, to leave every activation site spotless, and most importantly, to engage with as many French citizens and holidaymakers as possible to raise awareness about the importance of recycling, whether at home or on the go.

So far, the campaign has covered four major festivals, two beach tours, Beyoncé’s concert, and key public spaces such as train stations across the country. The results are already impressive, with 450,000 cans collected, which represents 80% of what was distributed by the brand, and over 1,056,000 people reached.

The 15th edition of Prague Pride was a resounding success, bringing together over 45,000 participants for the iconic Saturday parade and hosting more than 180 events throughout the week. Despite the rainy weather, the festival radiated support and a strong sense of community, perfectly reflecting this year’s theme of “home” – a place where everyone should feel safe and welcome.

Our local chapter’s partnership, Každá plechovka se počítá, with Prague Pride made a significant impact in promoting sustainability and drink can recycling. Throughout the week on Střelecký Island, our signature metal heart installation was filled with empty cans. On Saturday, it was moved to a prime location at Letná, right in front of the main paid zone. The heart was filled almost entirely in a single day, demonstrating the enthusiasm of festival-goers for recycling. The dedicated recycling ambassadors ensured all cans were properly collected, keeping the venue clean despite challenging weather conditions.

Collaboration was key:

Proud Brewery sampled around 9,000 cans of 0.5L beer.

Coca-Cola distributed 20,000 specially branded 0.33L cans in the paid zone.

Our team ensured all cans were properly collected and recycled.

The event was a great success, highlighting how sustainability and celebration can go hand in hand.

At the 10th anniversary edition of the Mountain Music Fest, held from August 1 to 3 in the Divčibarska Forest, our local chapter, Svaka limenka se računa, successfully encouraged festival-goers to actively participate in recycling aluminium cans.

Several recycling ambassadors were on-site with backpacks for collecting empty cans, offering festival-goers vouchers for free drinks in exchange for ten collected cans, using the innovative Smart Flex Return System. This concept particularly motivated attendees, making recycling a fun and accessible part of the festival experience.

A unique art CANvas made from empty cans was also displayed at the festival, attracting significant attention from the public and reinforcing the visual message of the project. Two artists painted 3 CANvas live on-site. The integration of the project into the environmentally conscious and nature-adapted concept of the festival, including the solar-powered stage, demonstrated how recycling can and should be an integral part of every event.

Svaka limenka se računa once again proved that responsibility towards the planet can be combined with enjoying music and entertainment, sending a clear message that recycling is possible, and that an empty can is not waste but a resource.

The festival featured performers from various musical genres, from regional stars to interesting names bringing unique sounds. Among them were Letu Štuke, Vizelj, Nipplepeople, Coco Maria, Zoster, Porto Morto, Poly Ritmo, and Afriqua, who provided the audience with a rich spectrum of genres. Their performances and the accessibility of the stages allowed for direct contact with the artists, leaving many visitors with fresh and updated musical playlists.

Our local chapter, Every Can Counts UK, returned to Latitude Festival with a high-impact recycling activation, engaging festival-goers through interactive experiences and awareness-raising initiatives.

A team of 15 ambassadors, supported by our iconic mascot Canzee, the eye-catching Every Can Counts soapboxes, and LATITUDE giant letter bins, collected thousands of cans and encouraged meaningful conversations about recycling. Our mission was to make recycling simple, fun, and impossible to miss. Canzee proved once again to be a crowd favourite, sparking smiles, selfies, and conversations about drink can recycling.

Over 1,200 festival attendees completed our recycling questionnaire, helping us raise awareness about key recycling facts and better understand public attitudes towards sustainability. Aluminium is endlessly recyclable, and every recycled can could be back on the shelf in as little as 60 days. By engaging with festival-goers in a relaxed, entertaining environment, our team highlighted the positive impact small actions can have on the planet.

Our local chapter’s collaboration with Prague 2 continues to thrive, marking the third consecutive year that the Každá plechovka se počítá heart has been part of Riegrovy Gardens – now a well-loved summer tradition.

The heart is on display from the beginning of June until the end of August, making it a familiar feature for residents throughout the entire summer.

People have grown accustomed to seeing and using the heart, and this year it has already been filled three times with empty drink cans – despite less-than-ideal weather conditions.

This consistent participation highlights the strong community commitment to recycling and sustainability within the Prague 2 municipal district.

From festivals to fine dining: Our local chapter, Every Can Counts Romania, continues to bring the message of circularity to new spaces.

After engaging thousands of visitors at festivals and museum exhibitions, the “I CAN” installations, the creative visual expression of Every Can Counts in Romania, continue their journey. From July 15 to 30, they will be on display in five City Grill Group restaurants across Bucharest: Pescăruș, City Grill Primăverii, Buongiorno.Italian Victoriei, Hanu’ lui Manuc, and Hanu’ Berarilor Uranus.

Built entirely from recycled aluminium drink cans, the “I CAN” installations showcase the infinite potential of aluminium and invite the public to see cans not as waste, but as valuable resources. Each artwork carries an inspiring message — I CAN DREAM, I CAN LOVE, I CAN GROW, I CAN CONTINUE, I CAN FLY, I CAN IMAGINE —, and brings the conversation around drink can recycling into everyday life and public spaces.

This collaboration between Every Can Counts Romania and City Grill Group exemplifies how sustainability can be both accessible and visually engaging, seamlessly blending into people’s daily experiences. Whether you’re enjoying a meal with friends or visiting one of Bucharest’s iconic restaurants, these installations serve as a creative reminder of what we can achieve when we recycle — again and again.

Our French initiative, Chaque Canette Comte, once again joins forces with Tourtel Twist at the Tour de France.

This year, on July 21 and 22, our team was in Montpellier, one of the Tour’s stage cities, for a very special activation: creating an Every Can Counts PixelCan with the public. This participatory artwork was made from thousands of Tourtel Twist cans collected at key stage finishes over the past three years of collaboration. It was a fun, interactive, and visually striking way to bring the Tour’s Fan Park to life and get fans involved in drink can recycling.

The goal of the activation was simple but important: to raise awareness among spectators about recycling drink cans on the go and encourage the adoption of proper sorting habits—especially along the Tour de France route.

Why aluminium cans? They are infinitely recyclable without losing any of their original properties. The Tour de France provides the perfect platform to share this message, allowing fans to enjoy the thrill of the race while learning simple ways to make a real impact on the environment.