One of the biggest perks of our job is meeting people at outdoor events and enjoying the relaxing atmosphere so characteristic for summertime festivals. No matter where you are in Europe, Every Can Counts will be where things are happening and where people are drinking from cans! We had to take a break during the last three months that presented a situation where we had to suspend these activities and take a step back. That’s why we concentrated on our #ReSTART campaign to turn our interest inward to work on how we can all become better people.
However, we are also seemingly seeing the light at the end of the tunnel and life is slowly returning to normal. Before we launch into our summer whirlwind, let’s remember the best #GoodVibes from years past. So what has ECC done in recent years?
- PIXELATA: The art of recycling captured in one mural made from 2000 drink cans! This multiple award-winning project fuses art, environmental awareness, and social participation. #Pixelata is one of the most popular Every Can Counts activations first introduced in Spain in 2017. Have a look at the best Pixelata designs we’ve created at festivals and sporting events all over Europe!
- BACKPACKS: Summer event participants are sure to be familiar with the ECC team with special backpacks! You can see us like this at music festivals, beaches, and sporting events across Europe where we use our EEC packs to collect cans. The backpacks are specially designed so the cans can be quickly and safely collected while it’s easy to change their appearance according to the event. ECC in the field!
- LETTERS: Another great way of promoting can recycling at events are our letters, ideally in the initials of the event name or using a pictogram.
- VOTING BOOTHS: Rock or pop? Cats or dogs? Beaches or ski slopes? Tell us what’s closer to your heart and vote in our booths. How? Just throw the empty can into the opening that represents your preference and then watch how the voting develops. It’s another way of connecting recycling with entertainment!