Press releases

Aluminium Beverage Can Recycling Reaches a New Record 3456 2304 adminEirini

Aluminium Beverage Can Recycling Reaches a New Record

76.3% Recycling Rate Achieved Across Europe as Momentum Towards 100% Circularity Builds The latest report by Metal Packaging Europe (MPE) and European Aluminium (EA) shows…

Global Every Can Counts Survey 2025: Recycling Habits and Attitudes Across 16 Countries 1900 560 Matina Zavoudaki

Global Every Can Counts Survey 2025: Recycling Habits and Attitudes Across 16 Countries

Global Survey: Circularity Enters the Public Vocabulary while Deposit Return Schemes Are Winning Global Support 71% of people worldwide support Deposit Return Schemes (DRS), with…

International Recycling Tour 2024: Every Can Counts Champions World Environment Day and #GenerationRestoration 1920 1080 Matina Zavoudaki

International Recycling Tour 2024: Every Can Counts Champions World Environment Day and #GenerationRestoration

Featuring art installations with endangered animals, the tour celebrates the recyclability of drink cans and calls for environmental action across 16 countries Committed to promoting…

Research by Every Can Counts: 3 in 4 Belgians are in favor of deposits on cans and plastic bottles! 1904 563 Matina Zavoudaki

Research by Every Can Counts: 3 in 4 Belgians are in favor of deposits on cans and plastic bottles!

Brussels, March 18, 2024 – Almost three-quarters of Belgians (72%) are in favor of a deposit on cans and plastic bottles. This is evident from…

Every Can Counts Now in UAE: Paving the Way to Full Aluminium Can Recycling 1903 566 Matina Zavoudaki

Every Can Counts Now in UAE: Paving the Way to Full Aluminium Can Recycling

The initiative launched at COP28 in Dubai is set to inspire behaviour change and help increase recycling rates towards a more circular future. Every Can…

European Can Recycling Programme Expands to the United States  1904 568 Matina Zavoudaki

European Can Recycling Programme Expands to the United States 

The new U.S. chapter joins 20 Every Can Counts chapters across Europe, the United Arab Emirates, and Brazil. Every Can Counts, the leading awareness programme…

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference 2048 942 Matina Zavoudaki

Every Can Counts: The International Recycling Tour 2023 showed the world that together we CAN make a difference

Promoting the endless potential of drink can recycling across 20 cities, the extraordinary event demonstrated that recycling can be both impactful and enjoyable. Who said…

Every Can Counts celebrates World Environment Day with International Recycling Tour 2023 2560 1707 Matina Zavoudaki

Every Can Counts celebrates World Environment Day with International Recycling Tour 2023

Recycling ambassadors donning backpacks and impressive drink can murals are set to transform, once again, public spaces into sustainability showcases across 16 countries. In a…

#IRT2022: A recycling tour to unite the world! 1903 570 adminEirini

#IRT2022: A recycling tour to unite the world!

Launched on World Environment Day, the International Recycling Tour is an upbeat initiative by Every Can Counts that aims to communicate the importance of drink…

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can 1920 1282 adminEirini

The ambassadors of the European Recycling Tour conquered over 19 famous landmarks to recycle every can

The first-ever ‘on the go’ recycling campaign by Every Can Counts ran simultaneously in 15 countries and creatively communicated the value of drink cans recycling…

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