As the sun shines brightly over the historic city of Prague in August, the air is filled with anticipation and excitement for one of the most awaited events of the year – Prague Pride! For over two years now, our initiative in Czechia, Každá plechovka se počítá, has been an empowering partner of this vibrant festival, which lasts for an entire week with more than 150 events taking place throughout that time.
Last year marked a turning point for our team as it embraced new opportunities and strengthened its participation through a dynamic collaboration with the renowned international brand Coca-Cola. On a mission to celebrate diversity, inclusivity, and recycling, our ambassadors’ parade marched through the city’s crowded streets, recycling every drink can on the go while spreading the message of unity and acceptance.
During the end of last year’s parade in Letná Park, visitors had the chance to see up close the signature Every Can Counts installation #PixelCan, which was created from all the collected aluminium cans, highlighting the importance of drink can recycling and the infinite possibilities of aluminium. As attendees shared their experience on social media, the activation got substantial online attention, amplifying the message of drink can recycling at the Prague Pride to an even broader audience. Also, our initiative’s presence at the significant event resulted in extensive media coverage, spotlighting that only together we can make a real difference in reducing our footprint.
Last year’s achievements were more than just milestones; they opened doors to endless possibilities. As Prague Pride prepares to fill the city with rainbows once again, the involvement of our initiative, Každá plechovka se počítá, promises to make this year’s celebration even more memorable and impactful.