On March 18, we should have been in Lisbon, calming our nerves seated among the rest of the Iberian Festival Awards nominees. However, no one read our name. In fact, none of the nominees heard their names that night. The IFA gala had to be postponed to October because of the Covid19 pandemic and the entire music festival sector has been affected since then.
It was a good decision to make health the priority, but it was also very sad because we now have to wait eight months to know if we will be recognized for all the work done over the past year.
We were hoping to win the Best Services Provider category for all our activities at 2019 festivals, but we are also proud to be considered among the nominees for Best Brand Activation along with Estrella de Galicia for our #daralata (#giveusthecan) campaign.
This campaign sponsored by a very well-known beer brand took us to the 5 major Galician festivals last summer. It was a fun and exhausting summer where we jumped from one festival to another, Celtic music to heavy metal, hearing everything from the pop of Rosalia to the rock of Iggy Pop.
We hope festivals will recover from this crisis soon, and when they do, we will be there to contribute to their sustainability next summer and beyond. Meanwhile, we will wait to see our wider festival family in Lisbon in October. Maybe we will return to Madrid with an award. Who knows? However, the best prize was to have these incredible experiences from Galicia, one of the most magical and caring places in our country.