Once again, it’s that time of the year when Poland’s most popular concert tour, “Męskie Granie,” takes centre stage to captivate music lovers. And this year, our initiative there, Każda Puszka Cenna, is joining forces with Żywiec Group, the concert’s sponsor, to collect and recycle every drink can during the tour.
The “Męskie Granie” tour has already set the stages on fire in Poznan, Szczecin, Gdansk, and Warsaw, with more exciting performances planned in Wrocław, Kraków, and the grand finale in Żywiec. This festival will last 14 days, spreading the magic of music across seven vibrant cities! Our dedicated recycling ambassadors, equipped with their signature backpacks, are supporting Żywiec Group in championing drink can recycling during the concerts in all locations, aiming to surpass their last year’s achievements. But their mission goes beyond collecting drink cans; it’s about educating visitors on the importance of recycling for sustainability and its positive environmental impact.
And to achieve it, our team have brought the head-turning Every Can Counts #PixelCan in Warsaw. Festival-goers were treated to a unique experience – the opportunity to participate in creating the mural in real time! This innovative move allowed festival-goers to add their drink can to design a superhero mural of 2,000 recycled drink cans. The installation’s theme is inspired by the main song of this year’s concerts: superpowers!
Last year’s collaboration with Żywiec Group resulted in collecting approximately 40,000 drink cans, amounting to nearly 0.5 tons of aluminium, all successfully recycled. This year’s objective is the collection of even more drink cans!