Like many other educational campaigns, we find ourselves in a new reality today. Our activities have always been centred around large concerts and sporting events. The restrictions caused by COVID-19 have greatly affected our friends – the organizers of festivals, sporting events, and musicians. However, we decided to regroup and continue our work while looking for new opportunities.
Our new approach focuses on social media and cooperation with event organisers, famous musicians, our volunteers, and other partners we used to work with. We created amazing AR filters for Instagram.
This activity was supported by five famous Polish music bands. Online festivals received a special edition of our educational movies where our volunteers became the real stars. Participants at the events also played an important role preparing an album that describes our activities in past years. Furthermore, we introduced the “60” campaign to promote recycling in less than 60 days. As a result, we reached over 1,600,000 people on Facebook and almost 1,000,000 on Instagram!
We’re passionately committed to driving change. We focus on actions, not words. Although it is more difficult today, we just couldn’t resist going out and meeting people. During the summer, our volunteers visited Polish cities, beaches, and mountains to help consumers recycle their cans.