drink can recycling

  • adminEirini

&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai
&ΞANA We CAN Dance: A creative campaign by Kathe Kouti Metrai 2496 1406 adminEirini

&ΞANA (&AGAIN in Greek) is an energetic campaign that brings together selected Greek creatives with our local programme Kathe Kouti Metrai and the Every Can Counts mission to encourage  people to recycle their drink cans wherever they are, and to have fun doing so. 

Inspired by the unique properties of aluminium drink cans, that can be recycled over and over again – essentially forever – the campaign’s goal is to create original content that highlights the importance of on-the-go recycling, while promoting the principles of a more circular economy. 

&ΞANA Vol1 – We CAN Dance 

What do recycling and dancing have in common? Just like with dancing, in order to start the infinite recycling cycle, all you need is someone to make the first step. And, as with almost everything, change can only happen when it starts from within our own self. For Matthew Papadopoulos, an award-winning choreographer and founding member of the legendary LoonaBeats Crew in Thessaloniki, this was the core idea behind his powerful dance act that aims to inspire people to change attitudes and behaviours around drink can recycling.

Through a dynamic, energetic choreography, Matthew along with eight more dancers, show us how small gestures in our everyday life can have a big impact on the environment and invite us to think about what we can do today to make a difference tomorrow; placing the empty drink cans in the right bin is the first and most important step of the can recycling journey – an incredibly quick process where old drink cans become part of a new bike, car, coffee pot or even new cans within 60 days of being collected. And everything starts again &AGAIN, forever. 

We CAN dance, we can make a difference! Watch the full video 👇

Concept-choreography: Matthew Papadopoulos @matthewpap_lbc, @academy_skg

Directed by: @yourwhitemoments

Dancers: @maria.vernardou, @alex.savides, @laertisiskoss, @stella_mpakirtzi, @stephaniechatz, @vasilis_karajohn, @jimmy_orlia, @sia_mouss

  • adminEirini

Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative
Ogni Lattina Vale and Amazon Italy join forces as part of the “Recycling Week 2021” initiative 1920 1080 adminEirini

To achieve a truly circular economy and 100% can recycling throughout Europe, people and brands need to act in unison. It’s with great pleasure then that Ogni Lattina Vale, our programme in Italy, have partnered with Amazon for a joint activity in September and October to further pursue this goal.

As part of the “Recycling Week 2021” initiative, three of Amazon’s operation centres, Passo Corese, Colleferro, and Terrazza Piemontese will organise a separate collection of used aluminium cans by the company’s employees. All cans collected will be recycled with the support of CIAL, Italy’s National Aluminium Packaging Consortium, which represents the Every Can Counts programme in the country.

The proceeds from the recycled cans will be then donated by Amazon and CIAL to a non-profit organization that will be identified later. This project is coordinated by CIAL to strengthen the separate collection of aluminium, in a country where approximately 70% of the aluminium packaging is recycled every year.

Despite the obvious challenges brought by the pandemic, Ogni Lattina Vale has managed to secure a variety of partnerships and activations during major events such as the Misano Moto GP, the Viareggio Carnival, the Giffoni Film Festival, and a summer recycling campaign  in over a hundred Calabrian beaches,  together with  the Marine Parks Authority of the Region.

  • adminEirini

Can recycling on the fast lane in Austria
Can recycling on the fast lane in Austria 2560 1707 adminEirini

During the summer holidays, “Jede Dose zählt”, our team members in Austria, cooperated with Red Bull to contribute to more sustainable events and a more circular world, sports included!

While the best cars and motorcycles were competing in the Red Bull Ring for the “Formula 1 BWT Großer Preis von Österreich 2021”, “Michelin Grand Prix of Styria 2021” and “Motorrad Grad Prix von Österreich 2021” in July and August, “Jede Dose zählt” was raising awareness for can recycling.

With colourful recycling-backpack-teams, giveaways and entertaining VR and XO- games, people got informed about can recycling on a daily basis. In total “Jede Dose zählt” interacted with more than 10,000 people and recycled thousands of drink cans.

While these cans are already back on their way into the recycling loop, the next Austrian Red Bull event is already planned: On September 26th “Jede Dose zählt” will promote can recycling during the “Red Bull flight day” and make sure once more that empty cans end up in the proper recycling bins!

Watch the highlights!

https://www.youtube.com/watch?v=2mot-s_t6Eg
  • adminEirini

Every Can Counts UK Celebrates Recycle Week 2021
Every Can Counts UK Celebrates Recycle Week 2021 1920 1080 adminEirini

Recycle Week 2021 takes place from 20th – 26th September in the UK, and Every Can Counts UK is celebrating by partnering with City of London Corporation to bring the iconic #EveryCanCounts Rainbow installation to the heart of the capital. The eye-catching rainbow archway, created from over 2,500 recycled cans, will be on display in Carter Lane Gardens outside St Paul’s Cathedral from Thursday 16th September until Thursday 23rd.

The installation aims to inspire more people to recycle their empty cans by highlighting the environmental benefits delivered through can recycling.

In the first three months of this year, the total volume of domestic recycling collected in the City of London was up by nearly 10 tonnes on 2020, as lockdown restrictions made it easier for people to recycle at home. However, Every Can Counts UK’s own research suggests that seven in 10 of those in London say they have noticed more litter over the past year, and most of these people believe this is as a direct result of the pandemic.

67% of those surveyed say they take packaging home to recycle if there aren’t recycling facilities in public places, with nearly eight in 10 (78%) claiming that they would recycle more while out and about if there were a greater number of recycling bins.

Chris Latham-Warde, Programme Manager for Every Can Counts UK, said:

“You couldn’t really pick a more iconic London location than right in front of St Paul’s Cathedral. And the workmanship that’s gone into the installation really is quite impressive.

“The rainbow is our way of reminding people about the importance of recycling cans at a time when the environment is on the agenda, ahead of Recycle Week and in the lead-up to the UN Climate Change Conference.

“Recycling an empty drink can is a small thing that each of us can do for the benefit of the environment, and these small actions all add up. Not only are drink cans endlessly recyclable, but making a can from recycled metal uses 95% less energy and produces 95% less greenhouse gas emissions. We’re here to raise awareness of these significant benefits and inspire more people to make a difference by doing the right thing with their empty cans.

“In 2020, a record four out of five drink cans sold in the UK were recycled, as we spent much of the year locked down at home with easy access to recycling bins. We now want to keep this up as things return to normality, and our goal at Every Can Counts is to continue making progress towards a 100% recycling rate for drink cans.”

From Thursday 23rd, the installation will be taken directly to Birmingham, the country’s second largest city, where it will be on display for the remainder of Recycle Week. The installation’s time in Birmingham city centre will coincide with the Birmingham Pride event – giving the rainbow extra relevance and an opportunity to remind the large crowds celebrating Pride to do the right thing and recycle their empty cans. 

  • adminEirini

Každá Plechovka Se Počítá takes part in Red Bull’s 400 race
Každá Plechovka Se Počítá takes part in Red Bull’s 400 race 1920 1080 adminEirini

Dubbed “the hardest 400 meters in life” , Red Bull’s extreme running race is not for the faint-hearted as it requires stamina and great technique. Taking place in Liberec and returning after two years, it’s an impressive sports spectacle that Každá Plechovka Se Počítá, our programme in Czech Republic, was delighted to participate in.

Thankfully, the task of our programme’s recycling ambassadors was much easier than reaching the finishing line! The Every Can Counts backpackers were there to help people recycle their empty cans and highlight the importance of aluminium can recycling and circular economy.

A popular cross-border event, Red Bull 400 is something we’re always looking forward to returning to!

  • adminEirini

Smart can crushers help pave the way towards a circular economy in Belgrade
Smart can crushers help pave the way towards a circular economy in Belgrade 2560 1280 adminEirini

The citizens of Belgrade will find it even easier to recycle drink cans as the fifth smart can crusher is now proudly featured in the heart of the city’s center.

Located in front of the IDEA London store in Belgrade downtown, this smart compact machine offers a win-win solution to can recycling. Citizens get to reduce waste, preserve valuable resources, and at the same time win points and discounts for their help.

Smart can crusher-Belgrade1

Belgrade’s mayor Zoran Radojičić said that such initiatives provide citizens with the opportunity to actively engage in environmental protection. And also, ensure a safer future for the coming generations.

‘With initiatives like this, we manage to raise awareness about the importance of recycling. At the same time, we tackle two major global challenges. Saving valuable resources and reducing waste volume – using a technologically advanced solution. For us, it’s of utmost importance to promote recycling through such projects,’ said Radojičić.

Smart can crusher-Belgrade2

The director of the German Development Agency (GIZ) in Serbia has also invited the public to contribute to environmental protection by using the innovative drink can recycling solution. ‘In order to advance our sustainable development goals, it is vital to leverage the full potential of digitalization and join forces in all sectors. Therefore, the German Development Agency supports this initiative which is implemented in cooperation with the private sector and the City of Belgrade and addresses the challenge of environmental protection with the support of new technologies. Every can counts and I hope that many people will join this campaign. And also find the motivation to contribute to a better future with their actions,’ said Funke.

The use of a smart can crusher is easy, quick, and simple. In addition to waste reduction, it brings various benefits to anyone using it in an IDEA Organic store. Users can find the relevant app at: https://solagro.app. After inserting cans in the smart crusher, the user gets a unique QR code and collects points. These points unlock discounts on selected products. The Solagro platform can help citizens to find the closest location to a machine. Also, provides information about the recycling process, and tracks the number of recycled cans.

Smart can crusher-Belgrade3

Each recycled can gives 10 points, and depending on the number of collected points, the following discounts can be had. 50 points offer a 10% discount voucher for an item of choice. 100 points generate a voucher for a 20% discount and 200 points for a 25% discount. Citizens can use vouchers in all IDEA stores, Roda retail outlets, and Mercator hypermarkets.

Smart can crushers in Belgrade are deployed with the support of our programme in Serbia, Svaka limenka se računa, and the German Development Cooperation, implemented by GIZ within the ‘Smart Can Collection System in Cities’ project, jointly financed by Germany’s Federal Ministry of Economic Cooperation and Development (BMZ), Ball Packaging Europe, Mercator-S and Solagro. 

  • 1
  • 2
Enter your
text here