Cada Lata Conta

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Every Can Counts for RIO 2022 Carnival!
Every Can Counts for RIO 2022 Carnival! 1772 1181 adminEirini

One of the greatest shows on earth in the marvelous city of Rio is taking place from April 20 to April 30 this year. From samba dances to parades and glittering costumes, the biggest carnival in the world is a lifetime experience that attracts millions of people from around the globe. And when it comes to getting our hands dirty and keeping the cycle going at major events, we can’t say no! Cada Lata Conta, our team in Brazil will be there! 

Starting a new partnership with the Association of Collectors of Jardim Gramacho (ACAMJG) and the Independent League of Samba Schools of Rio de Janeiro (LIESA), Cada Lata Conta will be at the Rio 2022 Carnival as a part of a remarkable project to ensure every drink can is separately collected and recycled. A team of 60 recycling ambassadors, ”catadores”, equipped with the Every Can Counts backpacks will raise awareness about the benefits of recycling and encourage more people to recycle their empties while having fun at the carnival. 

Using flags, totems and biodegradable bags, Cada Lata Conta’s goal is simple: to collect and sort 100% of the consumed beverage cans as well as to educate people about the importance of recycling, sustainability and proper waste disposal. This major activation will take place during the carnival’s parade days in Sambódromo da Marquês da Sapucaí, a parade area specifically built for the Rio carnival.

  • adminEirini

Brazil becomes the first country outside of Europe to join the Every Can Counts initiative
Brazil becomes the first country outside of Europe to join the Every Can Counts initiative 1920 1080 adminEirini

With a recycling rate of over 95% for aluminium cans, Brazil will be an important partner of the Every Can Counts growing community

After 12 years of inspiring people to recycle on the go and with 19 European countries now on board, the Every Can Counts initiative welcomes Brazil to its growing community. A community of people, brands, festivals, and organizations that work together towards the vision of a 100% recycling rate for drink cans.

Called “Cada Lata Conta”, the Brazilian version of Every Can Counts is being launched by Abralatas, the Brazilian Association of Aluminium Can Manufacturers (Associação Brasileira dos Fabricantes de Latas de Alumínio). The programme officially kicked off with a set of environmental education and behaviour change activities at the Villa-Lobos Park in São Paulo (4-5 December), and in celebration of the Carnatal in Natal (9-12 December).

Keeping the cycle going from São Paulo to Carnatal

Gigantic metal structures in the shape of recycling symbols were installed at the heart of Villa-Lobos Park, and recycling ambassadors with green backpacks engaged with over 20,000 people to raise awareness of recycling while collecting cans. At the same time, graffiti art panels made from over 30,000 recycled cans and designed by artist Ricardo Kaur became highly popular for photo opportunities.

After São Paulo, the Cada Lata Conta team arrived in Carnatal, the largest off-season Carnival in Brazil, held in the city of Natal (RN). As part of a collaboration between Cada Lata Conta and the Coocamar waste picker cooperative, seventy backpackers engaged with people to make sure every can was collected during the four days of the festival. The programme expects this partnership to showcase the environmental, economic, and social benefits of recycling while highlighting the important role of the waste pickers as an essential part of Brazil’s recycling system.

Visitors of both events not only enjoyed the head-turning installations but also had the chance to learn more about the launch of the programme in Brazil and the upcoming initiatives. Cada Lata Conta now features a brand-new Portuguese-language website, as well as social media channels to promote the importance of the circular economy for the sustainable future of our planet. 

According to Cátilo Cândido, Executive President of Abralatas, these events were the first of many to come to Brazil and represent a new kind of consumer-focused campaigns to promote recycling in the country.  “As a matter of fact, Cada Lata Conta/Every Can Counts values individual actions, especially with the new generation of consumers. Brazil already boasts one of the highest drink can recycling rates in the world: consistently above 95% with the commitment to maintain and even improve further this percentage”, says Cândido. “We want to show Brazilians a true example of a circular economy in a fun, straightforward, and creative way.”

“The launch of Cada Lata Conta in Brazil is a natural extension of our commitment and vision in Europe: We strive to reach 100% drink can recycling and raise awareness among all consumers around the world about the importance of keeping drink cans in the recycling loop, wherever they consume them”, says David Van Heuverswyn, Director Every Can Counts Europe.

About ABRALATAS

Founded 18 years ago, Abralatas is the main representative of Brazil’s aluminium beverage can industry. The third largest market globally, it provides the primary packaging for beers and other drink products in the country. While Brazil enjoys a record can recycling rate, the organization’s aim is to strengthen and develop the aluminium can industry in a socially and environmentally responsible way.

For more information: www.cadalataconta.com.br

  • VictorES

Every Can Counts presente en la última edición del Tomorrowland Porto
Every Can Counts presente en la última edición del Tomorrowland Porto 2560 1707 VictorES

De la mano de CCEP, este programa europeo de sensibilización medioambiental se presenta en el conocido festival para concienciar sobre la importancia de reciclar

Every Can Counts es un programa de sensibilización medioambiental en torno al reciclaje de latas de bebidas presente en 14 países europeos. Surge por primera vez en el año 2009 en Reino Unido y en este verano, llega por primera vez a Portugal de la mano de CCEP-Portugal.

Cada Lata Cuenta a través de su campaña “Haz circular tu lata” hace hincapié en la importancia que tiene reciclar nuestra lata de bebidas cuando nos encontramos fuera del hogar, sensibilizándonos en torno a la acción del reciclaje. Las latas de bebidas se componen de materiales metálicos que pueden reciclarse infinitas veces sin perder sus propiedades. Cada lata de bebidas que reciclamos puede convertirse en una nueva, o bien en otro producto como una bicicleta o un componente de un satélite espacial.

Every Can Counts llega por primera vez a Portugal de la mano de CCEP-Portugal. Junto a ellos, ha estado en el Tomorrowland que tuvo lugar en Porto acompañando las acciones de sampling de Coca Cola. El siguiente festival en el que se desarrollará esta colaboración será el Meo Sudoeste que tendrá lugar en Odemira la primera semana de agosto.

En ambos eventos musicales se desarrolla una acción de sensibilización ambiental sobre el reciclaje de latas de bebidas, que da comienzo cuando depositamos nuestra lata consumida en el contenedor amarillo. Para ello hay  dos educadores que portan unas mochilas recolectoras de latas a sus espaldas. Estas mochilas ayudan a facilitar el gesto de reciclar entre los asistentes, quienes pueden depositar ahí su lata de bebidas una vez consumida. Además, los educadores interactúan con el público asistente para hablarles de la importancia de reciclar las latas cuando nos encontramos fuera del hogar, en eventos de estas características y también sobre otros conceptos importantes y de mucha actualidad, como es el de la economía circular donde la lata de bebidas es un claro ejemplo.

Pablo García, de Every Can Counts afirma “estamos muy satisfechos de estar presentes en Portugal por primera vez, un país que comparte la filosofía de nuestro programa ya que nuestro objetivo es colaborar con grandes eventos musicales y también deportivos, para hacer de ellos encuentros más sostenibles.  Estamos seguros de que este es el inicio de una importante trayectoria en este país.

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