One of the greatest shows on earth in the marvelous city of Rio is taking place from April 20 to April 30 this year. From samba dances to parades and glittering costumes, the biggest carnival in the world is a lifetime experience that attracts millions of people from around the globe. And when it comes to getting our hands dirty and keeping the cycle going at major events, we can’t say no! Cada Lata Conta, our team in Brazil will be there!
Starting a new partnership with the Association of Collectors of Jardim Gramacho (ACAMJG) and the Independent League of Samba Schools of Rio de Janeiro (LIESA), Cada Lata Conta will be at the Rio 2022 Carnival as a part of a remarkable project to ensure every drink can is separately collected and recycled. A team of 60 recycling ambassadors, ”catadores”, equipped with the Every Can Counts backpacks will raise awareness about the benefits of recycling and encourage more people to recycle their empties while having fun at the carnival.
Using flags, totems and biodegradable bags, Cada Lata Conta’s goal is simple: to collect and sort 100% of the consumed beverage cans as well as to educate people about the importance of recycling, sustainability and proper waste disposal. This major activation will take place during the carnival’s parade days in Sambódromo da Marquês da Sapucaí, a parade area specifically built for the Rio carnival.