By visiting more than 25 beaches, walking 260 km of shoreline, placing 79 Every Can Counts recycling bins in bars and restaurants, reaching 5.585 people and collecting 2.550 aluminium cans, Chaque Canette Compte completed the first stop of the summer tour in Guadeloupe and the first-ever can recycling activation in Overseas France.
For one week, from April 15 to April 24, our French team with the support of CITEO, was roaming the most popular beaches of Guadeloupe on one mission: to raise awareness about the importance of proper waste disposal in public spaces and collect as many drink cans as possible.
Equipped with colorful backpacks and a new generation of rolling baskets for collection, the Every Can Counts recycling ambassadors were interacting with the vacationers spreading the message of the infinite recyclability of aluminium while helping them recycle their empties on the spot.
This exotic recycling tour was well received by media outlets and inspired local non-governmental organizations to plan long term actions about the environmental protection of the island, with Chaque Canette Compte and CITEO supporting them at every step of the way.