BITEF, the Belgrade International Theatre Festival, has long been a global beacon for cutting-edge theatre, spotlighting renowned directors emerging artistic concepts and setting trends that resonate worldwide. This year, the 57th edition takes an innovative step towards embracing the sustainable revolution with a dedicated focus on ecology and recycling, thanks to the partnership with our initiative, Svaka limenka se računa.
A striking symbol of this collaboration is the Every Can Counts #PixelCan—a fantastic creation made from collected used cans. These cans have transformed into a vibrant masterpiece painted in the distinctive colours of BITEF. The installation serves as a visual representation of this year’s festival focus and embodies its ecological mission.
The artistic spectacle unfolded on a plateau in the central zone of Belgrade, drawing curious spectators into the fascinating process of Pixelcan’s creation. Citizens were not just passive observers; they became active participants by contributing their used cans, creating a sense of community engagement. As the #PixelCan took shape, passersby were invited to capture the moment by taking pictures before this eye-catching tribute to creativity and environmental consciousness.
Following its creation, this circular masterpiece found a new home at Nikola Pasic Square, next to the National Assembly of Serbia and the BITEF Media Center. This strategic location ensures that the #PixelCan will be a visual ambassador throughout the festival from October 3 to 10.
Beyond its aesthetic appeal, the Pixelcan carries a crucial message—aluminium cans can and should be recycled. Svaka limenka se računa, aligned with BITEF’s commitment to pushing artistic and societal boundaries, aims to use the Pixelcan as a powerful medium to communicate the urgent need for more sustainable practices.