Our initiative in Serbia knows what summer is all about: Rocking with the crowd while keeping public spaces clean and raising awareness about the importance of drink can recycling. That’s the reason why Svaka limenka se računa kicked off this holiday season participating in some of the biggest events happening in Serbia and Bosnia and Herzegovina.
In cooperation with Banjalučka Brewery and its brand, Nektar, Svaka limenka se računa participated in this year’s OK FEST that took place in Tjentište, Bosnia and Herzegovina. From July 15 to July 17, our Serbian team made drink can recycling an easy game, setting up the all-time classic XO tic tac toe and the Every Can Counts Pixelata, made from 2.500 empty drink cans. Along with the interactive games, partying vibes, and recycling in the Every Can Counts backpacks, visitors could get one free drink in a can, for every five empty cans they recycled.
Partnering up with Heineken Serbia and the Exit Foundation, Svaka limenka se računa took on the most exciting recycling adventure at the EXIT festival! By setting up three recycling stations: near the Academy, the Chill zone (near the No Sleep Novi Sad stage) and the Explosive stage, our team ensured that there was sufficient recycling infrastructure for the visitors to recycle their drink cans. But there’s more! Along with the themed Every Can Counts Pixelata, the Lotus installation and the recycling ambassadors on site, Svaka limenka se računa revealed the programme’s latest innovation! A new digital system, installed in the metal letters I <3MUSIC, used for live counting the collected drink cans. As soon as it was revealed, the new installation became an attraction for both festival goers and the media.
Finally, one of the most notable highlights of the event was the joint video of Svaka limenka se računa with Konstrakta, the famous singer who represented Serbia in Eurovision 2022 and is now the first woman headliner and one of the most popular artists in the Balkans. Konstrakta encouraged people to recycle their empties while mentioning Svaka limenka se računa and its activations on stage.