This summer, ExtravaCANza, the campaign that is launched every year by Every Can Counts in Romania is traveling to a new location, one of the most vivid places in the country, Costinești, to reach younger holidaymakers and encourage them to recycle their empties regardless of their shape, size or color.
Located on the shore of the Black Sea, this famous resort is a really popular holiday destination for young people and our team is there to collect and recycle every empty drink can while having fun under the sun. Using a VTMB machine to set up a recycling point, part of the ExtravaCANza campaign is to ensure that there is sufficient recycling infrastructure in the area, making it easier for vacationers to recycle their empties, while our ambassadors are raising awareness about the importance of drink can recycling on the beach.
With the support of our partners (Coca-Cola HBC, Bergenbier S.A., PENNY, GreenPoint Management), the small act of recycling every drink can and helping keep the beach clean is awarded! Some of the symbolic prizes include free drinks in cans and vouchers.