After last year’s success our programme in Spain launches once again the “Circula tu lata” environmental campaign to promote a more sustainable way of life and drink can recycling on Spanish beaches.
This year, Cada Lata Cuenta’s summer campaign returns to the beaches of La Caleta, Santa María, La Victoria and Cortadura, located in the south of the country (Cádiz, Andalusia) and also to the beaches of Riazor and Orzán, in the north (A Coruña, Galicia). The objective is to raise awareness about the importance of keeping public outdoor spaces clean. To do so, during the whole month of August, recycling ambassadors will roam these beaches, donning their vibrant backpacks and collecting cans to recycle and give them a new life.
Additionally, in Cádiz, our initiative is cooperating with a group of can street vendors to convey a 360-message highlighting the importance of recycling, from the moment a drink can is purchased all the way to the recycling plant.