Stendhal Festival is a firm favourite for Northern Irish music lovers and this year marked its eleventh year anniversary. Running from Friday to Sunday, this three day festival takes place across 2 main fields housing 4 stages and 2 bars.
The Every Can Counts team were assigned an end of line wooden hut to set up a base in. Being end of line, this allowed for further expansion with a branded canopy and table. Can cages were also set up next to the BBC Radio tent, giving more media attention to the campaign taking place.
Across the weekend, the recycling ambassadors received high engagement and an enthusiastic response from the festival goers, in particular children who were eager to collect cans and fill the cages. As well as on the ground activity, including a total of 136 surveys, the Every Can Counts staff managed to secure two radio interviews with BBC Ulster. This amplified the reach of the main campaign message.
Overall, the event resulted in a successful weekend for the Every Can Counts programme in Ireland along with positive growth in awareness for the campaign initiative.