For a second year in a row, Ogni Lattina Vale joined forces with the Ente Parchi Marini Regionali della Calabria (Agency for the Regional Marine Parks of Calabria), CIAL (Italian National Consortium of Aluminium Packaging), Coca-Cola and 14 municipalities* in the area of the Marine Parks of Calabria, for the initiative “In the marine parks of Calabria… every can counts”.
After last years’ experience, during which over 150.000 cans were collected, this summer once again our recycling ambassadors put on their green backpacks to roam beaches, streets and squares in key locations, during the months of July and August. Their goal? To separately collect every empty drink can, while encouraging consumers to keep public spaces clean and raising awareness among locals and vacationers about the importance of a circular economy and proper waste disposal.
To support the cause, around 100 small waste separation and recycling areas will be set up on the beaches, including special bins for the separate collection of drink cans, marked by a customized sail so that visitors can recognize the areas dedicated to the initiative.
*Municipalities involved in the initiative: Praia a Mare (CS) – Diamante (CS) – Amantea (CS) – Belmonte Calabro (CS) – Vibo Valentia – Briatico (VV) – Zambrone (VV) – Parghelia (VV) – Tropea (VV) – Pizzo Calabro (VV) -Brancaleone (RC) – Bianco (RC) – Soverato (CZ) – Stalettì (CZ).