Every Can Counts UK has announced a new partnership with premium canned wine and cocktail brand Sipful Drinks. The partnership will see Sipful Drinks become the first brand in the UK to carry the Every Can Counts logo on its range of canned products.
Launched in May 2020, Sipful is committed to producing drinks using sustainable and recyclable packaging. Sipful believes aluminium drink cans are the ultimate packaging format due to their infinite and energy-efficient recyclability, and the team is currently in the process of establishing Sipful’s own production facility with the aim of becoming a zero-waste production and packaging facility.
Sipful’s eye-catching can design now features both the ECC logo and the impactful Metal Recycles Forever logo, helping to raise awareness about the infinite recyclability of drink cans and reminding consumers to do the right thing and recycle.