Partnering up with Hungaroring, the organizer of the F1 in Hungary, Minden Doboz Visszajár started the drink can recycling race during the Grand Prix.Three days full of adrenaline, thousands of visitors and lots of activations, this event was the perfect chance for our initiavite to reach more people and inspire them to recycle their drink cans wherever they are.
Located at Turn 12, our recycling ambassadors, along with the themed Every Can Counts Pixelata, and some specially designed interactive games, managed to collect and recycle over 7.000 drink cans! More specifically, our team was there with a voting box, where visitors could vote their favorite F1 car from the past, and used cards, from a popular card game in the 70’s, to interact with visitors and educate them in a more fun and creative way about the advantages of drink can recycling.
This F1 Grand Prix in Hungary is one to remember. From rain to wind and sun, the weather was a real challenge but nothing could stop Minden Doboz Visszajár from separately collecting and recycling every empty drink can, contributing to more sustainable events and a more circular world.