What’s happening in Czechia this summer? The Každá plechovka se počítá team is currently busy preparing our programme’s activation for this year’s Prague Pride.
The celebrations are taking place for a whole week, starting from August 8. During the week there will be festivities connected to the support of the LGBTQ+ community and the Every Can Counts initiative will be present to engage with the participants while making sure everyone recycles their drink cans. Our recycling ambassadors will be collecting every empty drink can while also spreading awareness about sustainable lifestyle and drink can recycling. On Saturday the 13 August, the biggest event is planned. The Pride parade will finish at Letná Park, where a colourful Pixelata- our programme’s signature installation made of 2500 drink cans – and the Tic Tac Toe recycling game will be standing.
The Prague Pride celebrations also sparked a new brand partnership with the Coca Cola Company, initiating a long-term alliance . This is a result of all our team’s efforts and creates an opportunity for the programme to get more visibility i in Czechia in the upcoming years