France’s biggest train stations, concert halls, beaches, festivals, and more are set to welcome a record-breaking summer activation campaign from Coca-Cola brands in partnership with our French initiative.
For a total of 97 cumulative days throughout the summer, our team, Chaque Canette Compte, has been strapping on its iconic backpacks, preparing hundreds of collection boxes, and setting up bins and other collection equipment for another ambitious national tour.
The goals of the campaign are clear: to ensure the best collection of the drink cans distributed by Coca-Cola brands, to leave every activation site spotless, and most importantly, to engage with as many French citizens and holidaymakers as possible to raise awareness about the importance of recycling, whether at home or on the go.
So far, the campaign has covered four major festivals, two beach tours, Beyoncé’s concert, and key public spaces such as train stations across the country. The results are already impressive, with 450,000 cans collected, which represents 80% of what was distributed by the brand, and over 1,056,000 people reached.