Imagine witnessing probably the world’s most circular street art piece, a masterpiece crafted from 50,000 empty cans destined for recycling after its moment in the spotlight. This incredible creation came to life at the SBM Festival, one of Poland’s most significant hip-hop events, drawing a crowd of over 70,000 people. Our Polish initiative, Każda Puszka Cenna, joined forces with Carlsberg’s Brooklyn beer brand to bring this project to life.
The street art is the creation of the renowned Polish artist Niebieski Robi Kreski. His vision brought the art to life, inspiring spectators to contemplate the significance of recycling in our daily lives. This stunning masterpiece was a tribute to creativity and environmental consciousness, capturing the essence of circularity by breathing new life into aluminium and its endless possibilities. Once the event ended, this unique creation would continue its journey through recycling, reinforcing the idea that every can counts in the quest for a healthier planet.
As the vibrant beats of hip-hop filled the air, our ambassadors seized the opportunity to champion the cause of drink can recycling, inviting festivalgoers to recycle their empties. While the art was a focal point, the engagement continued. Our team and Carlsberg hosted panel discussions during the event, providing a platform for experts to delve into the details of why recycling drink cans matters. These discussions added depth to the festival experience, allowing visitors to gain valuable insights into the positive impact of recycling on our environment and communities.